Tranoï unveiled the official campaign for the women's SS25 edition celebrating African creation with Jenke Ahmed Tailly, a committed stylist and artistic director of the campaign.

Originally from Côte d'Ivoire, with a Senegalese mother and an Ivorian father, Jenke studied marketing before moving into fashion design. Over the years, Jenke has made a name for himself in the fashion industry. He has collaborated with various media: Vogue, GQ, Garage, Harper Bazaar, Schoen Magazine, Madame Figaro, TheGentlewoman, and fashion houses such as Chanel, Roger Vivier, Pucci, Hugo Boss, Lacoste, Bulgari, Celine Louis Vuitton, H&M, Benetton, Yeezy, among others. His meteoric rise began in 2011 when he dressed Beyoncé for the 90th anniversary of L'Officiel Paris. This collaboration led to a three-year creative partnership with Beyoncé and projects with Kanye West and Kim Kardashian.

For this campaign, Jenke worked with the collections of designers from Canex (Creative Africa Nexus-the support program for African designers created by Afreximbank), a partner of Tranoï for 5 editions. With his demanding and radical eye, he selected the garments and built the silhouette of S/S 25, highlighting his stylistic bias and unrivaled know-how. The series can be seen at Tranoï, from September 26 to 29, 2024 at Palais Brongniart.

For this edition, Canex will present a selection of 20 African designers of prêt-à-porter and accessories, in an exclusive dedicated and scenographic space. For the first time, 3 designers will parade under the columns of the Palais Brongniart on Friday, September 27, under the artistic direction of Jenke.

As a reminder, nearly 200 designers and creative brands will be present at the Palais Brongniart, selected for their history, positioning, and know-how, designers from all over the world, sharing their unique vision of fashion.

Tranoï Women
September 26 - 29, 2024
Palais Brongniart
16 Place de la bourse - 75002
www.tranoi.com