From July 16 to 19, 2024 Promas, the French menswear federation with DEFI, support presents in Tokyo this selection of creative French brands with innovative stylistic proposals and eco-responsible beliefs: Adn Paris / Again / Bazizst / Lafaurie / Noyoco / True Tribe.
Click on the designers' images to open their Instagram
ADN PARIS
“Inspired by our travels in cosmopolitan cities, from tokyo to marrakech, our ss25 collection explores a functional and versatile wardrobe, designed to meet the needs of modern nomads. True to the brand's minimalist aesthetic and understated elegance, this collection rewrites the codes of the utilitarian style through signature details (collars, which make each piece special without compromising their practicality.”.
AGAIN
Again was founded in 2022 in Paris by Basile Dadaux and offers a timeless and technical mixed wardrobe. again is the pleasure ofcreating everyday pieces, to accompany the customer day after day. it's also the desire to share this love of details through comfortable materials, technical finishes, as well as creative or timeless shapes, to support the sparks of life. inspired by the technical beauty of nature and poetic urban graphics, again is for every all-terrain lover.
BAZISZT
Inspired by the whimsical vibes of a picnic outing, each piece is a piece reflecting the beauty of simple pleasures. the vibrant colors and intricate embroideries vividly depict scenes of people savoring life's moments.
LAFAURIE
The SS25 collection is a blend of casualness and rigor. it illustrates a certain french chic, highlighting a certain nonchalance and natural seduction. This involves the evolution of the classics, emblematic of lafaurie's parisian style, and new, more elaborate pieces such as the ultra-light, multifunctional summer parka or the technical nylon jacket, the iconic "painter's jacket", which has been around since 1991.
NOYOCO
Since 2016, the Noyoco team has been traveling the globe in search of the most exceptional, innovative, and sustainable natural fabrics. noyoco’s mission is to offer you limited-edition clothing for your next adventure, blending a modern, eco-friendly wardrobe with a spirit of adventure and a touch of comfort. through the story of its products, noyoco aims to inspire people to innovate, connect with nature, and create beautiful things. each collection is crafted for explorers and innovators, designed to accompany you on every journey.
TRUE TRIBE
Born of a need to reconnect with nature, Alexandre Sundberg created true tribe, a french brand of men’s bathing suits that focuses on sustainability and respects the environment. The collection is made up of four bathing suit lines, each with their own distinctive cuts and motifs, plus a pilot knapsack for real adventurers. As a disciple of “slow fashion”, True Tribe offers a timeless collection in a sober, relaxed silhouette.
JULY 16 to 19, 2024
@ Light Box Studio Aoyama
5 Chome-16-7 Minamiaoyama - Tokyo
CONTACT: Hayato Ishihara - E-mail
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