Promas, the French Menswear Federation, and Defi are supporting three Designer brands of the new generation of French fashion that will present their SS25 collection from July 16 to 18, 2024 in the Welcome Edition of New York: De Bonne Facture, Homecore, and Olow.
Click on the designers' images to open their Instagram
DE BONNE FACTURE
De Bonne Facture is a premium and sustainable menswear brand created by Déborah Neuberg in 2013. The wardrobe loosens men's classic items with contemporary cuts, and high-quality natural materials that are certified with csr commitments, especially on dyes and animal welfare. The pieces are sustainably manufactured by regional ateliers specialized in unique know-how, respecting historical and local manufacturing cultures. The brand is a pioneer in "Made by" with each item that tells the name of the atelier that made it. The brand is based on five pillars: longevity of the clothes, traceability of the workshops, origin of materials, ecological impact, and preservation of industrial know-how. De Bonne Facture received the B Corp certification in 2022.
HOMECORE
“This season is an ode to the beauty of our world and every living being that exists in it. we were inspired by a harmonious blend of organic textures and shapes ranging from our body’s cells to tree barks. Embracing two different color themes this season, our first is made for spring and inspired by earthy and muted tones, exuding a sense of grounding. the second color theme is thought out for summer, a vibrant mix of more primary colors bursting with vivacity.” says Alexandre Guarneri, the Homecore Founder
OLOW
“Artistic collaborations are at our core, and for the ss25 collection - travel diaries, we have worked with five talented international artists: Freya Clarke, Madeleine Illustration, We Are Out Of Office, Cecile Jaillard and Enikoe Eged. Each artist brings a unique story to life through the collection, sharing their travel experiences and adventures. their artworks serve as visual diaries, capturing the essence of their journeys and infusing our collection with a sense of wanderlust and exploration.”.
JULY 16-18, 2024
@ Welcome Edition
101 7th Ave, - NY, 10011
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