Supreme Women&Men order fairs are considered one of the largest international showrooms for top brands in Europe. The summer edition of Supreme Women&Men Düsseldorf welcomes fashion industry players to KWS, Kaiserswerther Str. 117-119, from July 26 to 29, 2024. The new location of the order fair has developed and consolidated into a hub and hotspot in a central location.

The positive development that Supreme Women&Men Düsseldorf has undergone for two seasons now is noticeable.
While Düsseldorf was increasingly used as an order fair in the past, more and more national buyers, especially buyers who previously only attended Supreme Women&Men in Munich, but also international trade visitors are now coming to Düsseldorf to be inspired by the collections at Supreme Women&Men Düsseldorf, allowing exhibitors at Supreme Women&Men Düsseldorf to reach and attract new customers.

The variety of brands and collections is huge. Large and diverse enough to fulfill and reach the wishes of consumers in spring/summer 2025. The Supreme Group team carries out the selection and scouting, creating a balance of well-known big names and exciting newcomer labels.

"A look at the socio-political and demographic changes can help to find and shape the path to the future. Retailers are not resting on their laurels and are not just relying on the tried and tested. Established routines and bestsellers may bring calm to the seasons and one's workflow, but in the long term, they will not be the decisive factors for the success of a boutique, a chain store, or a large fashion house. Success is much more," said Aline Müller-Schade. "What makes consumers tick - what will make them tick in the future? What will be important to them in the future, what demands will they have, what will they be prepared to spend money on? These are important questions that need to be scrutinized. Of course, you have to differentiate between the macrocosm and the microcosm - not the same applies to everyone, but a look at the 'upcoming' generation and their demands, but also the existing clientele, can help everyone to consolidate their positioning and give the fashion industry a new boost."

On Sunday evening, 28 July, Supreme Women&Men Düsseldorf will once again be a partner of the Fashion Net industry party as a premium member of the Fashion Net association, thereby underlining its commitment to the DFDs, the industry, and the city of Düsseldorf.

Women&Men Düsseldorf
July 26 - 29, 2024
KWS, Kaiserswerther Str. 117-119
40474 Düsseldorf
www.thesupremegroup.de