White Milano, Milan's contemporary fashion fair, aligns its 2025 calendar with that of the main international fashion weeks, in particular with that of Milan Fashion Week with which the event has always worked in synergy to attract buyers and press insiders to the city.

This year's final event dedicated to women's ready-to-wear fashion remains unchanged, taking place from Thursday, September 19 to Sunday, September 22, 2024, at the Tortona Fashion District locations (via Tortona 27, 54, and 58).

The 2025 calendar change was designed as a natural alignment for the fair and in line with recent choices made by the various international fashion chambers.

The historic decision to harmonize the fashion calendar globally allowed Milan Fashion Week to extend its duration by one day (taking place from September 17 to 23, 2024, from February 25 to March 3, 2025, and from September 23 to 29, 2025) has simplified the schedule of appointments by avoiding overlaps and reducing the logistical problems related to the travel of industry professionals. In 2025, White will continue its activities by presenting new contemporary fashion collections within the new calendar.

From Thursday, February 27 to Sunday, March 2, 2025, the event dedicated to the fall/winter collections will be staged, again at the locations of White in via Tortona. In September 2025, on the other hand, from Thursday 25 to Sunday 28, the new products for the spring/summer season will be presented. The White organization has also reconfirmed the June White event dedicated to summer and resort fashion, in its third edition, which will be held from Saturday, June 21 to Monday, June 23, 2025.

WHITE MILANO
SS 2025 COLLECTIONS
September 17 - 23, 2024
FW 2025 COLLECTIONS
February 25 - March 3, 2025
SS 2026 COLLECTIONS
September 23 - 29, 2025

WHITE RESORT
June 21 - 23, 2025

Tortona Fashion District
20144 - Milano
www.whiteshow.com