From July 22 to 25, 2024 Promas, the French menswear federation with DEFI, support presents in Seoul this selection of creative French brands with innovative stylistic proposals and eco-responsible beliefs: Adn Paris / Again / Baziszt / Coltesse / Gunther / Mii / Noyoco / True Tribe / Very Rare
@ Me Space Showroom - 4F, 410, Apgujeong-Ro, Gangnam-Gu.
Click on the designers' images to open their Instagram
ADN PARIS

“Inspired by our travels in cosmopolitan cities, from tokyo to marrakech, our ss25 collection explores a functional and versatile wardrobe, designed to meet the needs of modern nomads. True to the brand's minimalist aesthetic and understated elegance, this collection rewrites the codes of the utilitarian style through signature details (collars, which make each piece special without compromising their practicality.”.
AGAIN

Again was founded in 2022 in Paris by Basile Dadaux and offers a timeless and technical mixed wardrobe. again is the pleasure ofcreating everyday pieces, to accompany the customer day after day. it's also the desire to share this love of details through comfortable materials, technical finishes, as well as creative or timeless shapes, to support the sparks of life. inspired by the technical beauty of nature and poetic urban graphics, again is for every all-terrain lover.
BAZISZT

Inspired by the whimsical vibes of a picnic outing, each piece is a piece reflecting the beauty of simple pleasures. the vibrant colors and intricate embroideries vividly depict scenes of people savoring life's moments.
COLTESSE

Coltesse is an independent, eco-conscious and agile workshop based in Paris. Coltesse produces in France and europe timeless and comfortable essentials to wear from monday to sunday. a nonchalant and eco-conscious wardrobe that calls for travel, encounters and lightness. Coltesse's ambition: to translate notions of ease, elsewhere and relaxation, by playing on the choice of materials, volumes and details. Between a rigorous sophistication for an everyday wardrobe and a freedom of movement, our creations find their inspiration in workwear, tailoring and small touches of sportswear. Coltesse aims to be an active participant in a cosmopolitan paris that is open to the world.
GUNTHER

Gunther is a Parisian brand of luxury-contemporary clothing. The label aims to offer a wardrobe at the crossroads of worlds, a hybrid aesthetic that brings together streetwear-inspired pieces and reinvented traditional classics. A timeless wardrobe that combines the contemporaneity of urban culture with classic sartorial inspiration. Made in France, produced in Parisian workshops, the brand is committed to ethical fashion and puts the environment at the heart of its concerns.
NOYOCO

Since 2016, the Noyoco team has been traveling the globe in search of the most exceptional, innovative, and sustainable natural fabrics. Noyoco’s mission is to offer you limited-edition clothing for your next adventure, blending a modern, eco-friendly wardrobe with a spirit of adventure and a touch of comfort. through the story of its products, Noyoco aims to inspire people to innovate, connect with nature, and create beautiful things. each collection is crafted for explorers and innovators, designed to accompany you on every journey.
TRUE TRIBE

Born of a need to reconnect with nature, Alexandre Sundberg created True Tribe, a french brand of men’s bathing suits that focuses on sustainability and respects the environment. The collection is made up of four bathing suit lines, each with their own distinctive cuts and motifs, plus a pilot knapsack for real adventurers. As a disciple of “slow fashion”, True Tribe offers a timeless collection in a sober, relaxed silhouette.
VERY RARE

The concept behind Veryrare c/o Raf Reyes™ is to reference design’s history and signal its existence within the colliding worlds of archive and 21st-century fashion. Selected visuals feature different universes ranging from collector 90s aesthetics to contemporary sub-and surculture imagery put on steroids or low-fi’ed for a fresh & reimagined clothing style, opposing ideas speaking to one another, and turned into very rare pieces.
JULY 22 to 25, 2024
@ Me Space Showroom
4F, 410, Apgujeong-Ro, Gangnam-Gu - (ZIP CODE 06014).
By Appointment e-mail
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