LuisaViaRoma has inaugurated its first-ever physical store outside of Italy. The boutique is located in NoHo, Manhattan, at 1 Bond Street, between Lafayette Street and Broadway. "The opening of the New York store is part of the company's global expansion strategy, following an approach that balances the immediacy of web and app-based services with high-end physical stores, where luxury products can be touched and tried on,” the Florentine company stated in a press release.

This store is the third physical location for LuisaViaRoma, following the iconic original that opened in Florence in 1929 and another dedicated to contemporary brands, in addition to an exclusive VIC and press suite in Milan, which opened in April.

The 1,056 square meter retail space, spread over two floors, offers men's and women's ready-to-wear collections with a focus on brands that cater to iconic New York women, who the brand describes as “opinion leaders in culture, business, entertainment, and philanthropy." Featured collections include Chloé, Maison Margiela, Jil Sander, and Lanvin, as well as those of celebrated New York designers such as Gabriela Hearst, Proenza Schouler, and Helmut Lang.

In the store, customers will be able to shop both physically and digitally via touchscreens connected to the e-commerce platform, where orders can be placed and shipped directly to customers' homes.

Additionally, LuisaViaRoma New York includes a 200-square-meter private shopping area for VIP clients, complete with a discreet entrance. This space offers an exclusive selection of haute couture pieces and luxury jewelry. Vestiaire Collective and LuisaViaRoma continue to promote their commitment to circular fashion by extending their current partnership. The store will present a selection of certified vintage items, and customers can consign their products receiving a voucher from the retailer. Alongside clothing, a selection of books is offered by the New York bookstore Dashwood Books, which is located in the front part of the building.

"This exclusive multi-brand store is designed for our global clientele who want a premium live shopping experience," said ceo Tommaso Andorlini. “While our digital platform continues to offer excellent service around the clock, the New York flagship store caters to the city’s trendsetters with exclusive products and unique in-person experiences."

LuisaViaRoma was founded in 1929 by the Panconesi family with the opening of a small hat boutique on via Roma in Florence and in the early 2000s it created its digital platform. In early 2024, the company evolved into LuisaViaRoma Group, following the acquisition of Holding IT from Tommaso Andorlini, who has led the company since July 2023. Holding IT owns FFW srl, a provider of digital services for luxury e-commerce, and Playground srl, a distributor that manages a network of high-end sportswear boutiques named Soft. In 2023, the group reported revenue of 243 million euros, marking a 19.4% increase from 2021, and is aiming for a 15% growth for 2023.