On the occasion of this year's Fashion Awards, the British Fashion Council's fashion fundraising, Sophia Neophitou-Apostolou of 10 Magazine will receive a Special Recognition Award for her contribution to the fashion industry at The Fashion Awards 2024 presented by Pandora (TFA), taking place on Monday, December 02, 2024 at the Royal Albert Hall in London. The Fashion Awards supports the future growth and success of the British fashion industry by focusing on education, grant-giving, and business mentoring.
The Special Recognition Award honours outstanding contribution to the fashion industry. Throughout her illustrious career, Neophitou-Apostolou has established herself as one of the most influential and respected creative forces in fashion. From her beginnings as an assistant at Vogue, through to the launch of her publishing empire where she serves as Global Editor-in-Chief and Publisher of 10 Magazine, launched in 2000, 10 Men, launched in 2003, and 10+ launched in 2018, she has strived to push the boundaries of creativity. Neophitou-Apostolou has successfully kept print alive in a turbulent landscape where digital reigns, as evident with 10 Magazine’s global expansion in the UK, Australia, USA, Japan, and most recently, Germany.
Neophitou-Apostolou has helped create a new visual language in her roles as fashion director and creative director of publications such as The Independent Magazine, Sunday Times Style, Vogue China, Japanese Vogue, Russian Vogue, and Harper’s Bazaar UK while also contributing to Dazed & Confused, i-D, Italian Vogue and Purple. Working alongside some of the most exciting designers including Antonio Berardi, Roland Mouret, Richard Nicoll, Katharine Hamnett, Sinha Stanic, and Elie Saab, Neophitou-Apostolou has helped steer their visions and has pushed them to new heights. For 10 years, Neophitou-Apostolou was the collection creative director of Victoria Secret, and has designed her collection of luxury travel essentials for Pringle of Scotland, Perfect 10. Neophitou-Apostolou has also been the chair of the BFC press committee for over a decade.
“I am truly honoured to be receiving the Special Recognition Award. I feel so fortunate to be doing what I love and am passionate about every single day and being part of a team that treasures our world as much as I do. I feel lucky to have worked so closely with the BFC for over 20 years and have been the head of the press committee for a decade," said Sophia Neophitou-Apostolou. "We have effected so much positive change in our industry and seen it grow and flourish. It has been a true privilege to be recognised at the Fashion Awards. I want to thank my amazing team at 10 who without them, none of this would be a reality, and all the brilliant inspirational creatives in every corner of my world who’ve been with me on my journey and filled it with beauty and fantasy I could never have imagined possible, truly a dream every single day."
“We are thrilled to honour Sophia Neophitou-Apostolou with a Special Recognition Award for her incredible contribution to fashion. Neophitou-Apostolou's visionary approach has had a profound impact on the industry, where she has shaped the modern landscape and consistently championed new talent. For over 20 years, Neophitou-Apostolou has impressively combined creativity with commercial acumen, setting a new standard for fashion publishing, editorials, and brands. We look forward to celebrating her in December,” commented Caroline Rush, chief executive of British Fashion Council.
