Supreme Body&Beach, the order fair for body and beachwear, draws a positive balance. From July 21 to 23, 2024, the trade fair was characterised by a lively exchange between exhibitors and buyers, with a great visitor frequency particularly high on Sunday and Monday.

The lingerie and swimwear market is also currently in a tight market situation. What was surprising, however, was the good business situation on the three order days. Buyers and exhibitors had deliberately scheduled their appointments in advance so that they were able to do business with their key buyers at the order fair and make optimum use of the time.

Retailers, especially specialist shops and boutiques with sales areas of 60 to 120 square metres, have increasingly tailored their product ranges to the needs of their customers this season. In addition to strong-selling products, the majority of which were ordered, they were nevertheless on the lookout for new products and individual trend items to create an exciting range.

"Supreme Body&Beach was characterised by a very good business at- mosphere. Many buyers and exhibitors had a tight schedule. It was delib- erately scheduled in advance," commented Aline Müller-Schade, managing partner of The Supreme Group. "Our retreats for our visitors were once again very popular, even if the tight schedule almost didn't allow it. For me, this is a positive sign for the body & beachwear industry and mood, as well as for our order fair."

Supreme Body&Beach Winter 2025
February 02 - 04, 2025
MTC world of fashion, House 1
Ingolstädter Straße 45 / Taunusstraße 45
80807 Munich - Germany
www.thesupremegroup.de