After the recently concluded Supreme Women&Men Düsseldorf, Supreme Women&Men Munich is ready to showcase around 800 collections from August 10 to 13, 2024. The event will offer retailers and buyers the environment for purchases, order deals and first orders for the upcoming spring/summer 2025 season. New exhibitors include True Religion, Sportalm, Sam Edelmann, Project X Paris, and Starpool Fashion.

The ordering behaviour in Düsseldorf and the general mood show that the fashion industry is re-adjusting its parameters in line with the changing market and times. The tendencies towards change were already clearly noticeable in Düsseldorf and are continuing in Munich. Retailers are now acting cautiously and prudently, as summer sales in 2024 were unsatisfactory. This is a logical conclusion, as retailers are now also concerned with the continued existence of their own business. Agencies and brands are aware of this development, trust and partnership are also very important in Munich, said a statement by The Supreme Group.

"I can only repeat myself here to summarise Düsseldorf. If you go into the season well prepared, have your figures in mind, plan your content and product ranges strategically, know your customers' needs and also invest the necessary energy in the season, you will go through the ordering season with a positive feeling. The cogs have to be set in motion in advance. The direction and the goal for each individual retailer are defined," commented Aline Müller-Schade, Managing Partner of The Supreme Group. "As an order fair organiser, we are delighted that we can con- tribute to shaping the future with the selection of brands for Supreme Women&Men Munich, the exchange among each other and our proactive mood. We are taking the positive mood from Düsseldorf with us and transferring it to the coming days in Munich. The impulses have been set. Now the ideas and approaches need to be implemented."

Supreme Women & Men Munich
August 10 - 13, 2024
MTC World of Fashion / Haus 1
Ingolstädter Straße 45 / Taunusstraße 45
80807 Munich
www.thesupremegroup.de