After opening Curate New York in 2017, on the occasion of Paris Women's Fashion Week SS25, Curate International Collections will inaugurate Curate Paris. The new Parisian trade show will be held from September 27 to 30, 2024.

Curate New York was founded by Edda Jockisch who had started to represent European fashion brands on the American market already back in 2006. The trade show was born from the need to combine quality and exceptional design. Curate New York will take place from September 20 to 22 which will be its 15th edition. It is an exclusive and meticulously curated trade show for buyers to explore fashion as art in a cohesive and sophisticated atmosphere.

Modem had the pleasure of interviewing co-owners Anna Kranzle and Edda Jockisch prior to their first upcoming Paris edition.


- The exhibitor brands listed on your website are from different countries. More than half of these are not from the USA. Do you intend to maintain this formula for the Paris show or will Curate rather present new American brands for the Paris FW?

''At Curate, we aim to provide a platform for international brands, both at Curate Paris and Curate New York. At our debut in Paris, brands from Austria, Croatia, Denmark, France, Germany, Italy, Poland, Romania, Turkey, and the UK, among others, will be showing their designs. In fact, only 4 out of over 35 international collections are from the USA.''

- What are your expectations for this Paris initiative?

''While the current fashion landscape is a challenge, we believe in the Curate thesis of providing buyers a unique, hand-picked trade show. We believe the experience that we have cultivated for years in New York will add huge value to the Paris’ fashion week as well. There is cacophony of designers clambering for attention at most shows, so we intentionally limit the number of exhibitors to ensure personalized, high-quality service for buyers and the designers that show with us. This curated approach has been missing in Paris, where many designers have moved from large trade shows to individual showrooms in Le Marais. International brands have been asking us for years to bring Curate to Paris, and we're excited to deliver.
Subsequently, there has been a lot of buzz and good energy around the first Paris edition of Curate. We are excited and optimistic for a great show in September. We believe this natural industry buzz, combined with our marketing efforts, and that of our designers will break through to attract buyers to this new approach in the Paris fashion scene.''

CURATE INTERNATIONAL COLLECTIONS

CURATE NEW YORK
September 20 - 22, 2024
547 W 28th St - NY 10001

CURATE PARIS
September 27 - 30, 2024
5 Rue Saint Merri - 75004

www.curateic.com