Supreme Women&Men Munich, which took place from August 10 to 13, 2024 at the MTC world of fashion, was characterized by four days of intensive work thanks a strong presence of visitors from the entire Dach region and northern Italy.

Many buyers, from large houses to smaller, owner-managed boutiques, visited Supreme Women&Men Munich over several days, as budgets are discussed, distributed and placed very carefully. Numerous agencies, as well as brands based in Munich with a showroom, took part to welcome both former and new customers, including True Religion (Trading Pool), Herzensangelegenheit, Sportalm, Select Studio, and many other exhibitors.

"A presence at the trade fair not only allows you to reach new customers that you wouldn't have met in the showroom, but also to get out of the ‘box’ in terms of the positioning and direction of a collection. 'Show yourself to the trade’ was the motto", the Group said a statement.

"The course is being reset! The current market situation is forcing, or rather demanding, a rethink. The change in the fashion order business is noticeable. Significantly fewer buyers are visiting individual showrooms to view new collections, unless they are already involved in existing partnerships. They appreciate the trade fair platform as a compact way to dis- cover new labels that they are familiar with, but whose direction has changed in the mean-time", commented Aline Müller-Schade, managing partner of The Supreme Group. "A fashion trade fair platform with strong power and networking is essential in order to generate new cus- tomers and showcase yourself. Apart from Supreme Women&Men Düsseldorf and Su- preme Women&Men Munich, there are no more of these in Germany. We are therefore all the more pleased that we had a great deal of interest and encour- agement from other agencies and brands at the event who are toying with the idea of taking part in the future."

SUPREME WOMEN&MEN 2025

DÜSSELDORF
January 24 - 26, 2025
KWS, Kaiserswerther Str. 117-119

MUNICH
February 08 - 11, 2025
MTC world of fashion, Haus 1

Form more information visit www.thesupremegroup.de