After the presentation's success in Paris in June 2024, Rallegrati, the Italian brand founded by Filippo and his wife Ana Zeverino, has landed in Dubai. The luxury knitwear label is present at La Moda Italiana - Dubai Edition, an initiative organized for the first time by ICE Agenzia, to showcase its Spring Summer 2025 collection. The event, which will take place from September 1 to 3, is a testament to Italy’s commitment to expanding its presence in the UAE and reinforcing its status as a top fashion exporter. It includes the participation of 25 brands that represent the best of Made in Italy.

The new Rallegrati collection is a tribute to Puglia and to the Ferula flower which represents the Apulian land. The line includes soft tailoring and sweaters with 3D perforated jacquard and terry stitch workmanship. All designs are done on pastel nuances, from pink to sage green and cream. Instead, the gold highlights cover the entire beach outfit.

Rallegrati will present the collection in the Building 6 exhibition area of ​​the Dubai Design District. The exhibition will be visited by a delegation of fashion buyers from the GCC region and media representatives.

"I am thrilled to present our collection in such a prestigious showcase as that of Dubai, a crossroads of style and an international business destination," said Filippo Zeverino, founder and CEO of Rallegrati. "Rallegrati is in a moment of great growth and we have many projects for autumn-winter 2024-2025 that make us proud of the path we have undertaken."

The next step for the brand will be Paris Fashion Week scheduled from September 23 to October 7, 2024.