Satoshi Kuwata, founder and creative director of Setchu, will be guest designer at the next edition of Pitti Immagine Uomo n.107, taking place from January 14 to 17, 2025 in Florence. For the occasion, the winner of the Cnmi Fashion Trust Grant 2023 for independent designers and the Lvmh Prize for Young Fashion Designer 2023 will hold his first show in Florence, at a location that will be announced later.

"Over the years, for the Pitti Uomo program we have become passionate about researching the great masters and innovators of Japanese fashion," said Lapo Cianchi, director of communications & events at Pitti Immagine. "Today we continue to get to know and promote the new generation of designers who propose an original vision of menswear, in the border territories between art, fashion and haute couture. For this reason, it was a natural choice to celebrate, in January, the work of Satoshi Kuwata. In Japanese, the name Setchu defines an equidistant point between Japanese and Western culture: different worlds that Kuwata puts next to eachother and stilumates dialogue with tenacious eclecticism in the name of the contemporary. I am sure that the event conceived for the next Pitti Uomo will also represent an interesting novelty compared to previous events."

"I am honored and excited to present the first Setchu show at Pitti Uomo this coming January," commented Satoshi Kuwata. "I look forward to unfold my collection and share it with such a knowledgeable audience. I will be working on the concepts of versatility, timelessness, craftmanship and functionality that are so meaningful to me to create something truly special, and although there's a lot to do, I can’t wait to be there in a few months. I'm deeply grateful to everyone at Pitti immagine for this opportunity."

The brand represents the blending of Japanese and Western concepts, the compromise between two culture. Satoshi Kuwata has extensively traveled Japan and the world, gathering unique know-how on many different visual traditions. Having lived in Kyoto, Paris, Milan, London, and New York, he developed a unique approach to chic, permeated with a profound knowledge and respect for different cultures and kinds of craftsmanship in all their shapes and forms. His taste has been sharpened by years at both the helm of international design studios and in his roles as a creative director. A career that saw him working with Givenchy, Edun, Kanye West, and Gareth Pugh. Satoshi Kuwata is the recipient of the 2023 Lvmh Prize. In 2024 he collaborated with Davies & Son to create a bespoke collection, presented in Venice during the opening of the Art Biennale.

Pitti Immagine 107
January 14 - 17, 2025
Fortezza da Basso - Firenze
uomo.pittimmagine.com

Photo: Stefano Galuzzi