Organized with support from the Ministry of Foreign Affairs and International Co-operation, the Italian Trade Agency (ICE) and the Municipality of Milan, the Milano Fashion Week Women’s Collection, running from September 17 to 23, 2024, offering 174 appointments including 57 physical and 8 digital fashion shows, 70 presentations, 6 presentations by appointment, and 33 other events.

Appearing for the first time on the fashion show calendar will be Susan Fang supported by Dolce&Gabbana, Federico Cina supported by Camera Moda Fashion Trust, Chiccomao and Phan Dang Hoang, also featured on the digital calendar. The Attico and Laura Biagiotti are both making a come-back to the fashion show calendar. On the digital calendar for the first time there will be Defaïence by Nicola Bacchilega, Francesco Murano, funded by the Camera Moda Fashion Trust Grant 2024, Jacob Cohën, Rè Shu, and Viapiave33.

The brands appearing for the first time on the presentations calendar are: 1989 Studio, Bruceglen, Casa Preti, Crida Milano, Cuantico, Di Stavnitser, Eileen, Enterprise Japan, Gio Giovanni Gerosa, L Saha, Maccapani, Max&Co with Lorenzo Posocco, Msgm, Retori, Sirivannavari, Taller Marmo, Testori, Tom Ford, Weekend Maxmara By Ashley Park, Zona20 Milano.

This edition will also see celebrations for some important anniversaries: Iceberg is getting ready to celebrate its first 50 years with a Co-Ed show, staged by Creative Director James Long, followed by a party that will relive the key moments in the five decades of the brand’s history. Laura Biagiotti will be celebrating exactly 50 years since the brand’s first appearance on Milano Fashion Week’s show calendar, while Redemption will be celebrating its 10th anniversary.

On Day 1, Tuesday September 17, from 12.00 to 15.00, this Fashion Week will open with the inauguration of the Fashion Hub at Palazzo Giureconsulti. The 10th edition of Milano Moda Graduate will be held at 20.00 in the Sala Cariatidi of Palazzo Reale. Addressing students at Italy’s main fashion schools, this project is being carried forward thanks to continual support from Main Partner YKK Italy.

20 September will see the 2nd Black Carpet Awards, to be held at Teatro Manzoni. The event is organized by the Afro Fashion Association to celebrate Leaders of Change who promote diversity and inclusion in fashion, design, art, cuisine, music, technology, business, sport and cinema. The initiative is based on five award categories for a total of 10 winners.

During the Milano Fashion Week, from September 17 to 22, there will be a new edition of the Camera Nazionale della Moda Italiana Fashion Hub at Palazzo Giureconsulti. The Hub will be open to the public throughout the week and act as Cnmi headquarters to host young brands and emerging designers and give them important visibility, networking and e-business opportunities. This Fashion Hub is also an experimentation centre devoted to innovation, crafts, sustainability, education and internationalization and with a special focus on Korea and China.

“The Milano Fashion Week calendar reflects the creativity and pragmatism of the particular moment we’re living, the excellence of an industry deeply rooted in tradition and a throbbing commitment to innovation," said Carlo Capasa, president, Camera Nazionale della Moda Italiana. "The international public that’s always keenly followed our events will find big and longstanding names in Italian fashion, lots of new brands on the calendar for the first time and those presented in Camera Nazionale della Moda Italiana’s Fashion Hub, which is carrying forward its collaboration with international institutions and businesses to back up Milan’s role as a highly appealing capital of fashion. We will be celebrating a number of anniversaries enabling us to relive key pages in our history, and once again the CNMI Sustainable Fashion Awards will be an invaluable opportunity to sound out fashion’s commitment to environmental and social sustainability. We’re glad that extending the calendar to Tuesday will enhance people’s enjoyment of the events, given that Milano Fashion Week is one of the most strategic opportunities for our country, with a considerable impact on the global fashion market.”

See the official schedule of Milan W's Fashion Week SS 2025

See all press contacts of the participating brands at Milan W's Fashion Week SS 2025

Photo: The communication campaign of Milan W's Fashion Week, focusing on key places in Milan. The chosen location for this edition is the alluring backdrop of the Accademia di Belli Arti di Brera. With photography by Alice Rosati and styling by Marzia Fossati, the campaign involved the following brands: Francesco Murano, Lorenzo Seghezzi, Andreādamo, Marco Rambaldi, Defaïence by Nicola Bacchilega, and Oh Carla.