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Camera Showroom Milano focuses on made in Italy
by Modem – Posted September 10 2024
© Modem

Csm-Camera Showroom Milano is an autonomous, independent, and apolitical association. It is dedicated to the most representative multi-brand showrooms in Milan. Csm is very active, especially during the fashion weeks, men's and women's, in Milan. This is thanks to its three events: Artisanal Evolution, Csm Meets Sustainability, and Csm Culture Club.

"With the start of sales for the SS 2025 season, Csm has focused much more on the collections Made in Italy. The multi-brand showrooms in Milan have always been frequented by Italian and international buyers: international buyers who come to Milan are increasingly looking for flower brands at the flagship of Made In Italy. The strategy of the showrooms associated with Csm in favoring 'Made In Italy' Italian brands must not be confused as a short-sighted parochialism, but rather with the awareness of how and how much Italians are masters in the field of fashion and how this can be appreciated all over the world. Csm has the mission of showing the best of the excellence created in Italy to international buyers who come to Milan from all over the world," said a statement.

Artisanal Evolution is an exhibition event that allows you to undertake an itinerant journey through the Csm showrooms through Made in Italy excellence. The artisan brands are presented in the showrooms associated with Csm and this presence not only allows the excellence of the artisan products to be given to buyers, but above all, it creates a real learning, on the part of the Confartigianato companies, of how they work the rules of the market and the showroom mechanism. In particular, it conveys the heritage, needs, and demands of today's market; a real tutorial that aims to make artisan brands ready to be presented to the international market.

Csm and Confartigianato Moda created Csm Meets Sustainability, a cocktail event, to give greater support and visibility to eco-sustainable brands from Msmes present within the showrooms associated with Csm. With the awareness of how the entire textile-clothing supply chain is considered one of the most polluting activities on the planet, the green flag that Csm has adopted is: "Without a healthy planet, all activities will cease". On the occasion of the Csm Meets Sustainability Event, a short film created by the award-winning director Ylenia Busolli will be screened, highlighting the theme of the environment, respect for the planet, and the need to make the entire textile-clothing supply chain sustainable. The short film will present, promote, and give visibility to the brands participating in the event, together with awareness messages that concern everyone.

One of the association's missions is to be a historical memory of the work and past of fashion. Csm is committed to preserving and describing the fashion profession. This September 2024 Csm Culture Club is dedicated to one of the most iconic and recognizable magazines of the 80s, The Manipulator. A magazine as unforgettable as it is memorable, especially at first glance, which has managed to create a new trajectory in the world of publishing and fashion.

“Milan is known throughout the world as one of the most important fashion capitals, but this success of our cities is mainly due to the Made in Italy products on display," said Mauro Galligari, communications director of Csm. "In particular, the showrooms of our Csm association are the natural home, the natural location of the collections coming from Italian SMEs, and the excellence of our country. Presenting Made In Italy collections in our showrooms is an added value and this is thanks above all to the creativity and inspiration of Italian stylists. Buyers coming to Milan from all over the world for their purchases are looking for these collections that combine creativity and production excellence."

“For Csm it is important to keep the spotlight on the importance of fully ethical and sustainable fashion because the planet can no longer wait and climate change is a threat to everyone; without a healthy planet, all productive activities could stop. Our association represents the most important multi-brand showrooms in Milan which have always focused on the production quality of Made in Italy. The ethical message that Csm wants to launch is for a new education of buying less but buying better. We don't need goods of fast fashion and the mass market; we must learn to say no. Because change can start from choices we make for our wardrobe," concluded Gigliola Maule, president of Csm.

Artisanal Evolution
September 17 - 23, 2024

Csm Meets Sustainability - Csm Culture Club
September 21, 2024
Palazzo Isimbardi
corso Monforte 35
20122 Milano





© Modem