Tranoï Tokyo opened its doors to visitors and buyers for the first time on September 4 and 5 at Bellesalle Shibuya. The show was simply packed for the 2 days and ended successfully. "This first edition was a great success. Packed aisles, queues at the gates, orders being taken... the energy level was unprecedented! This confirms our strategy for 2025: to make Tranoï Tokyo the leading fashion trade show in Asia", said Boris Provost, managing director of Tranoï.

With 3,499 visitors over 2 days, the Fashion world was in full force at Tranoï Tokyo, with a majority of Japanese buyers including Isetan, United Arrows, Ships, Beams, Tomorrowland, etc., but also a strong representation of visitors from Korea, Singapore, Taiwan and China.

The 170 brands and designers presenting their SS 25 collections, with their selective positioning and committed fashion point of view. "It's been a very long time since I've felt this stamina at a trade show in Japan, in terms of the quality of both exhibitors and buyers. I came to link back with premium customers from before the pandemic, and Tranoï Tokyo enabled me to find almost all of them, including some very important customers I hadn't seen for a long time," commented Myriam Sans-Arcidet, Sans-Arcidet Paris.

"We're very happy, we've had lots of contacts with buyers and retailers, not only in Japan but also abroad. It's really incredible for us!," added Bekky Hong, Pleats Mama (Korea). While Romel Oliveira, Pampa (Peru) explained "For us, it has been an extraordinary show, not only because we have received orders, but also because we have had the opportunity to meet with new international prospects." For Yusuke Sunaga, Blue Blue Japan, "Everyone at the show is more international, both buyers and press."

Finally, as famous Japanese influencer Yu Masui summed it up, Tranoï Tokyo is the "New Fashion Hub in Asia".