The final of the 11th edition of the Lvmh Prize for Young Fashion Designers took place on 10th September 2024 at the Fondation Louis Vuitton. Eight artistic directors from Lvmh Houses took part, including Jonathan Anderson, Maria Grazia Chiuri, Nicolas Ghesquière, Marc Jacobs, Nigo, Phoebe Philo, Silvia Venturini Fendi and Pharrell Williams, along with Delphine Arnault, Jean-Paul Claverie and Sidney Toledano. This year saw the launch of a new award: the Savoir-Faire Prize. It focuses on exceptional craftsmanship, technical expertise, innovation or sustainability in a young brand.

Among the eight finalists, the Jury awarded the Lvmh Prize to Ellen Hodakova Larsson, 32, a Swedish designer, founder of the womenswear brand Hodakova. She will receive a 400,000€ endowment and will be mentored for one year by a team of Lvmh experts.

Ellen Hodakova Larsson established her namesake brand in 2021 in Stockholm where it is based. A visionary in her field, Ellen Hodakova Larsson is dedicated to building the first fully sustainable fashion house in the world and changing people’s mindset. Ellen is championing craftsmanship by choosing existing products and transforming them into luxury pieces. To change the industry, she pursues a flexible business model, with limitation and rules to explore the creativity within. Working with discarded pieces compels her to focus on quality, potential and craftsmanship. “I believe that we connect to a piece on a deeper level if it has a history and possesses beauty and sentimental value,” she said.  

The Karl Lagerfeld Prize was awarded to Duran Lantink, 36, a Dutch designer, founder of the womenswear, menswear and genderless brand Duran Lantink. It includes a 200,000€ endowment and a year’s mentorship by the Lvmh Group.

The Savoir-Faire Prize was awarded to Standing Ground, a womenswear brand founded by Michael Stewart, 35, an Irish designer. He will receive 200,000€ and a one-year mentorship by a team of Lvmh experts. He will also enjoy support from the Lvmh Métiers d’Excellence through a collaboration with Maison Vermont, the embroidery specialist. It will provide the winner with 50,000€ of embellishments for his upcoming collection.

Moreover, three young fashion school graduates were distinguished: Marine Gilles, a graduate of Head (Geneva), Lovro Lukić, a graduate of Central Saint Martins (London) and Mickaël Nana, a graduate of Ensad (Paris). Each will receive 10,000€ and join the studios of three Houses of the Lvmh Group for one year, respectively Louis Vuitton, Loewe and Dior Homme.

Photo: Delphine Arnault with the winners and ambassadors of the 2024 prize. Image @ Francois Goizé