The 22nd edition of Pitti Fragranze, the Pitti Immagine salon dedicated to the world of international artistic perfumery, will be held from September 13 to 15, 2024 at Leopolda station in Florence.

Approximately 180 brands are exhibiting at the show, including new names and debuts, with a strong international presence (75%). The main countries of origin are France, United Kingdom, United States, Germany, United Arab Emirates, Spain, and Turkey, with brands also coming from Armenia, Australia, Austria, Barbados, China, South Korea, Croatia, Denmark, Japan, India, Lithuania, Norway, Netherlands, Oman, Poland, Czech Republic, Romania, Russia, Senegal, Singapore, Sweden, and Switzerland.

The theme of this edition, inspiring the new Fragranze campaign and event installation, is "The Sound of Fragrance", dedicated to the close connection between the world of perfumes and music. The theme will also be featured in a special immersive installation within Leopolda's Alcatraz Space.

“In recent months, we have received numerous participation requests from around the world, indicating growing attention and interest in the event. For our part, we are committed to upholding our principles of selection and innovation, presenting the finest niche perfumery along with skincare and beauty lines to our international audience of buyers and press. At the same time, we conceive each new edition as a true observatory of contemporary olfactory culture. The calendar of events and special projects, featuring the sector's most important players, explores every aspect of artistic perfumery, from market trends to the new frontiers of communication and perfume culture,” said Agostino Poletto, general director of Pitti Immagine.

Spring is the dedicated area to an international audience, and fresh market entries designed to meet the demand for novelty from discerning buyers. Among the brands featured at this edition are Blackcliff, Carola fra i Trulli, Ephemeral Dyadic, Gianluca Gariboldi, Kintsugi Perfumes, Kysh Cosmetics, L'Eau Maliz, La Reine Capricieuse, La Serra, Nissaba, Notefluide, Racyne, Rito, Siuno, Sora Dora, Spiritum, Tayshaba, Tobba Parfums, Wesker.

For the first time at the fair, Ajmal, a world leader in Oud production, showcases its lines of incredibly precious and refined fragrances. Founded in 1951 by Haji Ajmal Ali, the brand is deeply rooted in age-old traditions, and with a fully controlled supply chain, it is present in over 60 countries worldwide.

Pitti Fragranze
September 13 - 15, 2024
Stazione Leopolda
viale Fratelli Rosselli 5
50144 Firenze
fragranze.pittimmagine.com