We are pleased to announce the first edition of the International Guest Buyer @ Coterie event, which will honour the multi-label stores of Italy and France at the September 2024 trade show.

To this end, Modem has brought together 13 prestigious stores, representing these two countries, which were invited by the Coterie trade show in New York. The initiative has received the official support of Camera Buyer Italia (CBI).

By virtue of the historical relationship between CBI and Modem, only the stores associated with Camera Buyer Italia, known for their attention to selection and research, have been selected by Modem and invited by Coterie to represent Italy.

Promoted by MMGNET/ Informa, the project is dedicated to the Coterie trade show to encourage the development of commercial relationships between international buyers and the designer brands present at the trade show. MMGNET/ Informa intends to repeat this event at the next seasonal editions of the fair, honouring different countries each time.

For Modem, actively participating in this project is a coherent choice, since the Coterie initiative, partner of Modem, concerns the selection of multi-label stores that we consider references for Fashion, as well as for our professional activity.

"Since its creation in October 1997, Modem's main motivation has been to defend and promote emerging designer brands. Our main concern has been to encourage the activity of buyers during seasonal sales campaigns, in the hope of establishing new working relationships with designer brands", said Ezio Barbaro, Founder of Modem.

“Coterie is committed to supporting the international segment of the show now more than ever,” says Kelly Helfman, President, MMGNET Group. “Investing in these types of partnerships opens the door for U.S and international brands to break into and gain exposure to global retailers. Bringing in new retailers and buyers helps us build a collaborative network that drives mutual growth in the industry.”

At the September event in New York, the coherent selection of all Italian and French multi-brand stores that this initiative aims to honour, will be highlighted.

Coterie & Magic New York
September 22 - 24, 2024
Jacob Javits Center
429 11th Ave - NY 10001