Milan Fashion Week spring summer 2025 will takes place from *September 17 to 22, 2024. Among the initiatives promoted by CNMI-Camera Nazionale della Moda Italiana, "Designer for the Planet", a project dedicated to sustainable fashion brands. The nine selected brands for this edition: Chez Nous, Hikari No Yami, Maragno, Meriisi, Oh Carla, Pecoranera, Plas Collective, Reclothing Bank, Susan Wagner.

CHEZ NOUS



Founded by Camélia Barbachi, the Franco-Tunisian brand Chez Nous offers a minimalist, cosmopolitan and sophisticated style. Camélia Barbachi draws inspiration from her Tunisian roots to offer an eclectic universe incorporated into the mixed wardrobe. Their creations are marked by their versatility: relaxed and elegant silhouettes, navigating between traditional and contemporary.


HIKARI NO YAMI



Hikari no Yami, unveiled by creative director Jakarie Whitaker, delves into the realms of post-human existence and the boundaries of the body. Embracing a design approach focused on garment deconstruction, Whitaker's creations are an exploration of the unknown. Set against a dark, apocalyptic backdrop depicted through a monochrome palette, his designs echo an uncertain future overshadowed by technological dominance. Going beyond mere cyberpunk aesthetics, Whitaker skillfully blends elements from Japanese traditional attire, deconstructing visual components to craft his signature looks. Hikari no Yami is for enthusiasts of unconventional and transgressive designs.


MARAGNO



Giulio Maragno founded his homonymous brand Maragno in 2011 as a personal evolution with the aim to carry his thoughts and convey a personal philosophy of life between dreams and reality: feet on the ground and head in the clouds. Giulio Maragno was born and evolved as a Fashion Stylist working for over sixteen years in the fashion scenario. He has collaborated with well-known brands and other no less relevant realities in the Italian commercial fashion scenario. Since his childhood memories he has always been fascinated by traveling through the world of creativity, inspired by everything around him: nature, colors, fragrances and images. His innate capacity for imagination has always helped him find innovative solutions.


MERIISI



Meriisi is a menswear project founded in 2022 and, since its first capsule, aims to create a brand capable to combine classic and modern. It blends techniques and fabrics from the classic Italian mens tailoring, as well as the leather savoir-faire traditions. All this has led to the definition of a strongly dark and eclectic aesthetic, where colours such as red, white and black are almost always present, as well as the references to the "underworld" of the 80' 90': subcultures and their musical influence, are the main fuel of the project. All those elements, have brought the creation of a very recognisable iconography, rich in elements typical of the sacred world as well as the profane, in which the symbolic link with the world of Caravaggio is fully expressed.


OH CARLA



Oh Carla is a seasonless, artisanal and upcycling brand founded in 2020 by Carlotta Boldracchi and Claudia Nesi. Working with recycled fabrics, offcuts and stock funds, the brand focuses mainly on the production of unique and custom-made pieces, always replicable in terms of pattern, with fabrics upon availability. Oh Carla is a 100% hand made brand, with a couture-ish and sustainable attitude. Every piece is unique and completely hand made in the studio in Milan, to promote a conscious and sustainable approach to fashion.


PECORANERA



Pecoranera is a made in NYC brand with an Italian DNA, offering fashion "victims" apparel items that are true fashion statements and will set them apart from the crowd. Vibrant colors, unexpected material combinations and unique techniques contribute to make each Pecora Nera apparel a one-of-a-kind.


PLAS COLLECTIVE



Plas is a Milan-based fashion brand that specializes in limited-edition garments and design collectibles, created by a global collective of artists for the international creative community. The brand represents and embraces the daring and playful generation of cultural pioneers, artists and artisans of all disciplines and nationalities.

RECLOTHING BANK



Reclothing Bank is a remaking brand established by Zhang Na, the independent fashion designer and the founder of womanswear brand Fake Natoo in 2011. Reclothing means the remake and redesign of second-hand cloth. Bank means a platform of store, circulation and exchange for given old materials. It is about giving new life to the deserted old fashion materials and creating new pieces by redesigning. Reclothing Bank provides us another choice to treat the past, “avoid waste, recycle it, let fashion be reborn”.


SUSAN WAGNER



Susan Wagner is a sustainable fashion designer and the creative director of her eponymous label, a sustainable luxury brand from Perú. Her collections are made of Peruvian natural fibers, handmade with traditional techniques. The company creates community, awareness and responsibility through design and fashion.


Fashion Hub - Designer for the Planet
September 17 - 22, 2024
Palazzo Giureconsulti
piazza dei Mercanti 2 - 20123