SIX BRANDS IN SIX SHOWROOMS
In this article we published a series of brands presenting their SS25 collections in Milan in some of Modem’s Multi-label showroom partners: Bella Freud @ The Parlor Showroom / Bokja @ Breramode / Cæleste @ Showroom Marcona3 / Mr. Mrs. Shirt @ Point di Mariapia Bernardis and co./ Rumisu @ Marziano Bello/ Themoirè @ Massimo Bonini Showroom.
Click on the designers' images to find out more
BELLA FREUD
Sept. 10 - Oct. 15, 2024 @ The Parlor Showroom
via degli Scipioni 4 - 20129 > Sales contact
The London-based fashion designer established her namesake label in 1990. For Bella, design is about distilling an emotion into a single statement. Her iconic word jumpers reflect her intelligent yet playful approach, and demonstrate the personal narratives that run throughout her collections.
BOKJA
Sept. 05 - Oct. 25, 2024 @ Breramode
via Carlo Botta 8 - 20135 - Sales contact +39 02 55 01 59 97
Bokja is a Beirut-based design studio, crafting meaningful narratives through embroidery and textile to create personable objects, from furniture to fashion. Bokja's signature is its assemblage aesthetic, bringing together textile fragments of a time and place, situating them in unusual arrangements to communicate a unified message. The integrity of each piece is upheld as it is connected, layered and ultimately integrated and juxtaposed. It is through the juxtapositions of disparate surfaces that the importance of each component becomes magnified; a rich and unexpected visual language is created
CÆLESTE
Sept. 17 - Oct. 11, 2024 @ Showroom Marcona3
via Marcona 3 - 20129 Sales contact+39 02 54 12 03 59
Cæleste is a newborn project entirely made in Italy. The debut collection tells the story of a new-found femininity where flowing, ethereal silhouettes meet a boho vibe and pastel hues, luxurious-yet-lightweight fabrics meet exotic prints, for a forever-summer state of mind.
MR. MRS. SHIRT
Sept. 09 - Oct. 11, 2024 @ Point di Mariapia Bernardis and co. +39 02 20 24 32 38
via Giulio Uberti 13 - 20129 - Sales contact
Mr. Mrs. Shirt has a classic and contemporary style, outlining the chic attitude of Mr.Mrs.Shirt. Famous for the high quality of its silk. With a range that goes from silk shirt dresses, silk velvet t-shirts, skirts, pants, and lastly accessories such as scarves. A blender of simplicity and sophistication. And finally, they are inspired by the concept of “lines”.
RUMISU
Sept. 18 - Oct. 15, 2024 @ Marziano Bello
via Giacomo Watt 37 - 20143 > Sales contact + 39 02 76 00 59 07
Founded by sisters, Pinar and Deniz, who hope their designs invite you into a whimsical dream world. With a focus on philanthropy and ethical manufacturing, they always look to give back to their community of origin. Their work always comes from a unique story with unique characters and draws inspiration from traditional Turkish art of oya with unique crochet accessories.
THEMOIRÉ
Sept. 16 - Oct. 16, 2024 @ Massimo Bonini Showroom
via Alessandro Manzoni 41 - 20121 - Sales contact +39 02 78 39 88
Themoirè is a project born in Milan with the aim of creating a brand with the lowest possible environmental impact, ethical and eco-friendly. They want to offer a positive and proactive point of view, connected to the environment and people. Environmentally responsible but also conscious, Themoirè donates a percentage of its profit to organizations that are committed to climate change and plants one tree for each bag sold. The fabrics research is very important for the brand, new and innovative eco-leathers obtained from the Nopal Cactus plant or from apple industry wastes are part of the collections. The bags are also made with natural materials like Cork or Raffia, recycled materials like Eco Fur or recycled cotton, and also a Vegan Leather in PU (an eco-alternative to PVC).