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First steps at Paris Women's Fashion Week SS25
by Modem – Posted September 25 2024
© Modem

Paris Fashion Week Womenswear Spring/Summer 2025, organized by the Fédération de la Haute Couture et de la Mode, is running from September 23 to October 1, 2024. The schedule features known names and emergent talents, such as several debuts including Alainpaul, Vaillant, Julie Kegels, Magda Butrym, Vautrait, Niccolò Pasqualetti, and Abra.

ALAINPAUL



Alain Paul was born in Hong Kong in 1989 to a French father and a Danish-Brazilian mother. In 1997, the family relocated to France where he enrolled in the Opéra École National Supérieur de Danse de Marseille, presently the home of the (La)Horde company, in 1998. His upbringing was shaped by the rigour and discipline of contemporary ballet. At age eighteen, he sought a new creative outlet for the self-expression he had experienced through ballet and took up fashion studies in Paris. In 2014, he joined the newly-established Vetements under the creative direction of Demna and the executive direction of Guram Gvasalia where he remained until 2017. Between 2018 and 2022, he served on Virgil Abloh’s design team at Louis Vuitton. Alain Paul co-founded his eponymous label, Alainpaul, with his husband Luis Philippe in 2023.


VAILLANT



Based in Paris, Vaillant is a french luxury women's ready-to-wear brand founded by Alice Vaillant. The brand offers a hybrid and empowered wardrobe, and strives to embody a strong, sensual and disruptive vision of femininity. Being part of the Paris Opera Ballet for ten years, classical dance has shaped a large part of Alice’s aesthetic sense that revolves around performance and movement. Her designs are immersed in this language, but also simultaneously break free from these classic ballet codes. The collections are focused on rigidity, on one hand, but at the same time deconstruct this rigidity on the other. They explore movement and contemporary form for a fundamental play with opposites: the feminine and the masculine, motion and constraint, openness and rigor, free-flow and direction.


JULIE KEGELS



Belgian designer Julie Kegels, a graduate of Antwerp’s Royal Academy of Fine Arts, interned at Meryll Rogge and Alaïa before founding her namesake label in 2024. Melding contemporary elegance with a playful twist, Kegels’ key pieces showcase distinctly unconventional pairings. Above-the-knee granny socks feature a translucent, provocative back, while wool skirts are juxtaposed with shortened denim rears, and sober pinstripes harmonize with floral motifs.


MAGDA BUTRYM



Magda Butrym has created her own take on femininity, shaping a unique identity for women around the globe. She redefines craftsmanship, creating the contemporary vision of romanticism in fashion. She connects the past with the future, minimalism with sexiness, elegance with effortlessness, strength with sensitivity. Magda Butrym collaborates with independent artisans from all over Poland, enriching the highest quality fabrics with hand-knitted pieces, plaited leather and hand-embroidered ornaments.


VAUTRAIT



Vautrait was established in 2021 by Yonathan Carmel. Focusing on traditional work and handcrafts as the key to a sustained product that shapes and accompanies the body during its lifetime. The body can symbolize time like a vintage wine, developing, changing, and discovering additional qualities through its internal knowledge and roots. It is unnecessary to regulate the body and create an ideal image. On the contrary, to integrate a diverse age range as brand customers and thus strengthen the position of a product that goes beyond what belongs to the system that establishes the temporary and disposable.


NICCOLÒ PASQUALETTI



Niccolò Pasqualetti proposes an eclectic and ambiguous wardrobe reinterpreted from the sartorial codes of Italian heritage. Unseen shapes emerge from intuitions and the geometries of nature. Forgotten things are found again, and are worn as reminders of the past, the present, the future. And in the space between classic womenswear and menswear, a new mode of dressing is revealed. Every detail is considered to allow for a deep integration into everyday life.


ABRA



Abra is a Paris-based brand but born in Spain, led by Abraham Ortuño Perez, who grew up in the Alicante region of Spain, an area known for its artisanal leather shoes. After launching his brand in summer 2020, Perez launched a series of candy-colored leather bags, pointed boots, and heeled sandals. The brand's aesthetic is inspired by the 90s.

Photo Cover: Niccolò Pasqualetti fall winter 2024 2025

© Modem