On September 30, during Paris Fashion Week, Concept Korea, hosted by the Ministry of Culture, Sports, and Tourism (Minister Yoo In-Chon) and organized by the Korea Creative Content Agency (KOCCA), will unveil the 2025 SS collections of three Korean brands:
EENK by Hyemee Lee, MMAM by Hyun Park, and RE RHEE by Junbok Lee and Hyunjung Joo.

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On Monday, September 30, 2024
- at 11:30am, Hyemee Lee’s EENK will open the Concept Korea showcase with a solo presentation. Her collection, titled "A for Aesthetics," offers a captivating reinterpretation of traditional Korean aesthetics through a modern lens.

- at 6:00pm, MMAM and RE RHEE will take to the stage with a joint show. MMAM presents its “All Gender” collection, which explores fluid, gender-neutral fashion, while RE RHEE delves into the duality of contemporary fashion trends, examining their allure and contradictions.

Beyond the runway, Concept Korea will host a range of activities, including an exclusive after-party and networking event, to foster collaboration within the international fashion community.

The Concept Korea's event will also be available for viewing on the official YouTube channel of the Korea Creative Content Agency.

CONCEPT KOREA
September 30, 2024
@ 11.30: EENK >
@ 6pm: MMAM & RE RHEN
208 Rue du Faubourg Saint Antoine - 75012
Press Contact > Ritual Projects
Sales Contact > Futuresocietyshow
After party: 9.00pm -12.00pm By Invitation Only

Photo: Eenk