The number 100, when read in reverse, becomes 001. This January Pitti Bimbo will indeed be a true "first edition" that goes beyond fashion, expanding into lifestyle, beauty, footwear, accessories, jewelry, publishing, and, from this edition, even food. The 100th edition, taking place on January 22 and 23, 2025, at Florence’s Fortezza da Basso, is more than just a major anniversary.

The winter edition of Pitti Bimbo will host over 150 brands with approximately 65% coming from abroad, and many buyers, from some of the world’s leading department stores to boutiques, specialty shops, concept stores, and online retailers. Amon them that already confirmed their attendance, there are Harrods, Harvey Nichols Qatar, Isetan Mitsukoshi, Level Shoes (United Arab Emirates), ABC (Lebanon), Monchou (Georgia), Les Enfants (Italy).

"As the market changes, so does Pitti Bimbo," remarks Raffaello Napoleone, ceo of Pitti Immagine. "That's why we've redesigned the fair with a more streamlined, faster format that's less burdensome for participants. We've chosen to invest in supporting companies currently undergoing significant transformation. This approach includes pre-fitted stands, which are less demanding for companies, and free entry to welcome buyers, press, and influencers."

Many new features have been introduced. First, the fair will be condensed into two days to allow all participants to better focus their energy and commitments. To celebrate this special edition, some brands will showcase limited-edition clothing and accessories created exclusively for Pitti Bimbo at the Fortezza.

The spaces at the Fortezza, redesigned and reorganized by Ilaria Marelli, an architect and designer specializing in interiors, staging, and objects who also teaches Interior Design at the Politecnico di Milano, transform Pitti Bimbo into a beautiful, colorful, and lively city. Visitors are guided along a promenade, a looping avenue inspired by popular board games, with brand spaces lining the path. Along this route are four trend-focused squares, each featuring themed editorial installations: My First: the first wardrobe for newborns; Magic Party: clothing and accessories for special occasions; Be Sporty: everything for active, outdoorsy kids; Snowtime: the latest trends for snowy days. Additionally, a dedicated Food Area focuses on nutrition, featuring premium products and plenty of accessories to make meals, snacks, and lunchboxes more joyful and stylish.

Leading brands and emerging labels come together to shape the world of Pitti Bimbo 100, showcasing their Autumn/Winter 2025 collections. Three thematic areas will capture the full spectrum of contemporary kidswear. The section 100% Bambino celebrates children's fashion, highlighting the latest trends, timeless styles, and looks for every occasion; The Kid’s Lab focuses on innovative brands, accessories, and designs that brighten kids' wardrobes and the world around them. Alongside these is The Nest, a special project integral to the exhibition, spotlighting small, promising brands that deserve to be discovered and supported. It is curated once again by Dimitra Zavakou, a pioneer in responsible kidswear and founder of the Berlin-based concept lab Little Pop Up.

The Pitti Bimbo calendar includes training, networking, editorial collaborations, and events to foster connections and business opportunities. Among these is the third edition of the Fashion Speed Dates, consisting in short, focused meetings between brands and buyers or the press; and the famous baby & kids marketplace Family Circle, presenting also curated pop up events featuring the best products for kids from around the world. Among them: Ambostoys, Anna und Paul, Bygge, Cosy Roots, Junikind, Käthe Kruse, Kurti und Frieda, Korko, Natch, Senger, Sunshine Puzzles, Wohnfühlen, Wonderwuzz.

Among the companies participating in this edition, the new names, debuts, and returns to the fair, there are international kidswear brands such as: Crocs, La Scimmia Da Bagno, Laranjinha, Marie-Chantal, Marta Dog Closet, Michelle Kids Georgia, Mini Cools, Minibanda, Mini-La -Mode, U.S. Polo Assn., Vauva, Vélocipède, Yo Baby, and Yuko B.

Pitti Bimbo 100
January 22 - 23, 2025
Fortezza da Basso, Firenze
bimbo.pittimmagine.com