In the run-up to the next edition, scheduled from February 22 to 25, 2025, the Fiera Milano exhibition, Milano Fashion&Jewels, confirms its commitment to an increasingly business-oriented format, balancing market and creativity.
The primary objective of the event is focused on the visitor experience, aimed at ensuring an engaging and meaningful journey. The layout design aims not only to be aesthetically appealing, but also functional and immersive. The exhibition will be divided into three main areas, each dedicated to a specific business segment: Jewellery, Fashion Accessories & Apparel, and F&J Delivery.
Over 600 brand, including established companies, young start-ups, and designers, with approximately 50% of international brands, will be the protagonists of the exhibition, presenting collections for spring/summer 2025, along with some previews for autumn/winter 2025.
The brands already confirmed in the Jewellery sector include Sodini Bijoux, which boasts a heritage of almost 60 years of experience in manufacturing and stylistic research. Not to mention Dolman Bijoux, known for its "made in Italy" fancy jewellery, and the French brand Satellite, specialising in "bijoux haute fantasies" made in France. The latter’s collections are heavily influenced by Parisian fashion and art, combining bold colours and unique materials in creations characterised by large volumes and exquisite details.
The brands already confirmed in the Fashion Accessories & Apparel sector include Ayfee, a Florentine brand in business for about 40 years, specialised in the creation of ethno-chic accessories and women's clothing, and Club Voltaire, an Italian fashion brand founded and designed in Tuscany since 1995. The Greek brands Axel and Sorbet Island will also be present known for their range of total look accessory collections.
The need to rationalise its format and respond to the demands of exhibitors and buyers has prompted Milano Fashion & Jewels to create special areas designed to further enhance the exhibition proposal. One of the most significant spaces is the "Container of Contemporary Jewels", dedicated to the universe of contemporary jewellery. This special section focuses on contemporary design and high-quality craftsmanship. Here, designers, workshops and artisans present innovative and cutting-edge proposals. The creations on display celebrate the beauty and innovation of modern jewellery, featuring bold lines and the creative use of innovative materials and new-frontier techniques.
Then there will be the special area "Exploring Sustainable Fashion", which focuses on sustainability in collaboration with Sfashion-Net, a network dedicated to slow, critical and independent fashion brands founded by Guya Manzoni and Marina Savarese. This space will host brands with a strong sustainable DNA, showcasing collections of clothing and accessories made using eco-friendly practices and processes that respect the environment.
And last but not least, the special area "Ready to Show @ Milano Fashion & Jewels" dedicated to the sourcing of clothing, knitwear and fashion accessories, the result of a synergy with Georges Papa, a leading figure in the fashion system. This space is an exclusive showcase within MFJ, offering Italian and international manufacturers the opportunity to showcase their production capabilities, with a particular focus on their items for brands and distributors. The expected visitor type is targeted: Italian and international buyers seeking manufacturers, young emerging designers who want to find partners for private label productions.
Milano Fashion&Jewels confirms its role as an important reference point for future trends, collaborating with Poli.Design to create two areas dedicated to innovation. The first, Visionaires, highlights the creations of emerging designers, while the second, Design Directions, focuses on exploring and anticipating future trends in the jewellery and fashion accessory areas.
In addition, the collaboration with IED Milano continues, which will involve students of the Master in Fashion Design, giving them the opportunity to create creative upcycling collections , to be presented in a dedicated runway show staged during the exhibition.
Milano Fashion&Jewels renews its commitment to young talents, supporting the XXXV Concorso Nazionale Professione Moda Giovani Stilisti-RMI 2024, the 35th edition of the national competition aimed at young fashion designers organised by CNA Federmoda. This competition celebrates the creativity of the students of Italian fashion schools, and the most worthy projects will find space for visibility within the September 2025 event.
It will also feature "informative sessions", offering opportunities for discussion and in-depth analysis. The calendar of events includes a series of talks and workshops focused on topics of high relevance for retailers in the sector, enriched by fashion shows that will present the most captivating proposals of the brands present at the exhibition.
Finally, the synergies with Micam Milano, the International Footwear Exhibition, and Mipel, the International Leather Goods and Fashion Accessories Exhibition, to be held from February 23 to 25, are confirmed. The exhibition will also partially overlap with Lineapelle, the international exhibition of leather, accessories, components and fabrics, scheduled for February 25 to 27.
Milano Fashion&Jewels
February 22 to 25, 2025
Fieramilano - Rho
www.milanofashionjewels.com
Photo: Alex Max
