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Berlin Fashion Week announced the brand line-up for January/February 2025
by Modem – Posted January 02 2025
© Modem

The next edition of Berlin Fashion Week will take place from Friday, January 31, to Monday, February 3, 2025. The timing ensures a perfect integration into the global fashion week calendar, a clear sign of Berlin's growing international importance.

In addition to a fashion show program of renowned labels and strong newcomers, the topics of inclusion, talent promotion, and sustainability will come even more into focus. For the first time, a brand from Africa was awarded, the FCG/Vogue Fashion Fund celebrates its first German sponsorship award winner with Kasia Kucharska (who will present her "Future Craft" collection), and with the pilot phase of the Sustainability Requirements, pioneering sustainability standards will be introduced.

For the fifth consecutive time, the Senate for Economic Affairs, Energy, and Public Enterprises and the Fashion Council Germany have honored outstanding show and presentation concepts as part of "Berlin Contemporary". This season, for the first time, fashion labels based in an African country were invited to apply. From 91 entries, the jury selected 19 labels, including one Ukrainian and one Ghanaian, each of which was awarded prize money of €25,000. The shows of the award-winning labels form the heart of the Berlin Fashion Week schedule. Some of the winners organize their presentations independently, while others utilize the Newest or Intervention formats to showcase their collections at unique locations in Berlin.

The Studio2Retail programme offers smaller and larger labels, showrooms, and stores the opportunity to present their collection concepts to a broad audience in Berlin. The format is supported by the Senate Department for Economics, Energy and Public Enterprises with five grants of prize money of 5,000 euros each. The sixth prize is donated by the Berliner Sparkasse. The award-winning brands are: Balletshofer, Buki Akomolafe & Emeka Suits, H6, Kitschy Couture, Ottolinger, and Mahorde.

Lueder and Vogue Fashion Fund winner Kasia Kucharska, as well as two other brands, will be part of the progressive catwalk format Intervention, established in February 2024 and curated by Reference Studios.

The anniversary edition of the format Der Berliner Salon will take place on Monday, February 3, once again in a museum setting. With an expanded selection of outstanding up-and-coming talents, curators Christiane Arp and Marcus Kurz (Nowadays) present a subtle selection of German design highlights, celebrating a decade of inspiring fashion moments.

After the successful debut of the Metamorphosis Talks, dialogues about change, initiated by the Fashion Council Germany and powered by eBay, the format will be expanded to four days for the upcoming Berlin Fashion Week.

Seek trade show puts its 15 years of experience to use and presents a completely new, independent, innovative, agile, solution-focused, and adaptable month-long concept (January to mid-February 2025) in a new five-store location in Oranienstraße, right next to the Voo Store. Seek responses to the needs of the market and the exhibitors: concentrated and coherent brand scenarios, individually bookable periods, and customized conditions for various needs and objectives.

In June 2024, Berlin Fashion Week and Copenhagen Fashion Week announced their partnership to implement the Sustainability Requirements. This cooperation, initiated by the Fashion Council Germany and supported by the Berlin Senate for Economic Affairs, Energy, and Public Enterprises, promotes sustainability in the fashion industry. Participating brands must complete a questionnaire of approximately 100 questions on sustainability standards, which will be reviewed by the Studio MM04 agency. Based on the results, brands are assigned a sustainability score. The requirements include guidelines on transparency, traceability, and sustainable development, supplemented by specific requirements for the German Supply Chain Act. In addition, Berlin Fashion Week is introducing a Code of Conduct that emphasizes Diversity, Equity, Inclusion, and Belonging (DEIB) in the fashion industry.

See the official schedule of Berlin Fashion Week FW 2025

Photo: Lueder FW24

© Modem