Maison&Objet 2025 unveiled its theme "Sur/Reality" for the January edition, which will take place from Jan. 16 to 20, 2025, continuing its transformation as a global hub for creativity and business.

Created in collaboration with Peclers Paris, the theme explores the prolific vitality of a new Surrealism. It feeds on fantasy, distortion, randomness, humour, and poetry to construct a narrative of new creative landscapes and productions that are as surprising as they are desirable. In a complex and chaotic world, these daydreams are alternative realities that, through their originality, quirkiness, and inventiveness, offer other realities that are escapist and often jubilant. At the show, this trend takes shape in unexpected objects and dreamlike settings that invite us to let go and address consumers’ newfound appetite for the strange and the surprising.

“Together with Peclers Paris, we are continuing our work both to decipher consumer expectations in an ever-changing context and to identify tangible stylistic trends that will generate new business. Inspiration, curation, and solutions remain the virtuous triad that shapes the interpretation of the theme at the show, through a carefully curated selection of products and innovative scenographies," said Mélanie Leroy, managing director of Maison&Objet.

Sur/Reality and its interpretations will be featured in the three What’s New? In Decor, In Retail, and In Hospitality. This will be expressed through original stage designs and the careful curation of new products that will make the retail ranges unique, as well as the success of interior design projects. This is the perfect way to support partners, brands, retailers, and specifiers in the development of their businesses. Three professions, each with its own dedicated programme.

“As we celebrate the centenary of this total aesthetic movement, Maison&Objet is revealing its influence on contemporary creation in the world of design and decoration. It’s an invitation to explore highly inspiring fantasy and dream worlds, to get away from it all, to daydream, and to explore new alternative realities thanks to technologies like AI,” added Mélanie Leroy.

Sur/Reality will be a common thread running through the show, staged by Maison&Objet’s curators and accompanied by Talks, and will also permeate the entire Maison&Objet ecosystem, from the selections on the MOM platform to the Paris In The City events. These are just some of the angles through which visitors can explore the creative and inspiring variations on this unique theme.

Maison&Objet 2025
January 16 - 20, 2025
Paris Nord Villepinte Exhibition Centre