For its upcoming edition, taking place from February 23 to 25, 2025, at Fiera Milano, Micam, the International Footwear Show unveils its new communication campaign to celebrate the excellence and innovation of the Italian footwear sector.

Innovators, resilient pioneers, rewriting the past while preserving tradition. This is the essence of footwear makers, and Micam decided to dedicate the February event to people who drive the footwear industry.

“We have chosen to dedicate this year’s institutional campaign to the extraordinary people who drive the footwear industry forward. Their craftsmanship, expertise, and profound knowledge leave a lasting impact. Footwear makers are the guardians of an ancient tradition, yet they lead the way in constant innovation. Season after season, they transform their heritage by introducing cutting-edge materials, pioneering techniques, and boldly shaping the future of design and style, all while embracing sustainability. They are the ones rewriting the rules of the game. That’s why we want to celebrate them as true ‘Game Changers,’ making this concept the cornerstone of our new communication campaign,” proudly states Giovanna Ceolini, president of Micam and Assocalzaturifici.

Being a “Game Changer” means embracing fresh ideas and driving innovation to reshape market dynamics, paving the way for meaningful change. This is why Micam is celebrating the key players in the footwear manufacturing industry, companies that prioritize innovation and explore new frontiers to keep this dynamic industry evolving and distinctive.

The retailers and manufacturers in this field consistently challenge conventions, edition after edition. By deeply understanding the past, they are able to innovate and redefine the future. Micam's mission is to reinforce its role as a global reference point for those who look ahead with ambition, are resilient in the face of challenges, and are ready to reinvent themselves with courage, determination, and passion.

MICAM Milano
February 23 - 25
Fiera Milano