The best contemporary Chinese menswear returns to the Fortezza during the upcoming edition of Pitti Uomo 107 thanks to China Wave, the result of the partnership between Pitti Uomo and the China National Garment Association.

The spaces of the Costruzioni Lorenesi will showcase brands and designers selected for "Chic in Pitti Uomo," an initiative through which Chic (China International Fashion Fair) aims to promote Chinese labels distinguished by quality and aesthetics. China Wave presents to the international community of Pitti Chinese excellence in contemporary menswear.
The participating brands present their latest collections to an international audience under the umbrella of the CHIC International Fashion Fair. These included brands such as East 18 Pole, Fenggy, Label U, and Sewmod.

Chic continues its international activities to promote the best of Chinese design.

Since its establishment in 1993, Chic has been recognized as the promoter and witness of the development of international and Chinese fashion brands and the market. The next edition of Chic - China International Fashion Fair will be held from March 11 to 13, 2025, in Shanghai.

China Wave @ Pitti Uomo 107
January 14 -17, 2025
Fortezza da basso - Firenze