The winter edition of Pitti Uomo, number 107, will be held at Florence's Fortezza da Basso from January 14 to 17, 2025. During these days, as if in a grand showcase, the spotlight will shine on the Fall/Winter 2025 collections from almost 790 brands, of which 45% are international. This season will feature two guest designers: Satoshi Kuwata, who has chosen Florence for the first runway show of his brand Setchu on Jan. 16, and MM6 Maison Margiela, which has created an exclusive 100% menswear collection for Pitti Uomo for Jan. 15.

The Ministry of Foreign Affairs and International Cooperation and ICE Agency for the Pitti Immagine Fashion Trade Shows 2024

The Ministry of Foreign Affairs and International Cooperation and ICE, the Agency for the promotion and internationalization of Italian companies abroad, are enhancing Florence's role in the internationalization strategy of Italian fashion by supporting the 2025 Pitti Immagine fashion trade shows. Their contribution is crucial to the incoming program of top foreign operators and
communication.

"Thanks to this collaboration," said Agostino Poletto, general director of Pitti Immagine, "we can invest valuable resources in inviting the most influential men’s fashion and lifestyle buyers and buyers from emerging markets, whether they're potential new clients for high-quality Made in Italy products or those who are already becoming important for our national exhibitors. For this initiative, we've worked with ICE staff abroad, who consistently demonstrate expertise and deep knowledge of their respective distribution and consumption contexts, crucial elements for effective planning."

CFMI Academy

A partnership between the Centro di Firenze per la Moda Italiana, Pitti Immagine, and UniCredit has given rise to CFMI Academy, a training project evolving to launch new creatives. The next CFMI Academy event is scheduled to take place in Florence at the Fortezza da Basso on Thursday, January 30, 2025, the final day of the 96th edition of Pitti Immagine Filati (January 28-30, 2025).

Five sections

There are five sections of the men's event: Fantastic Classic, Futuro Maschile, Dynamic Attitude, Superstyling, and I Go Out. For this edition, focused on the FW 2025/2026 trends, the Knees Up Running Space debuts in collaboration with Knees Up. It will take shape within the I Go Out section with a special space that captures one of the most significant cultural and social trends of recent years: the passion for running, an activity that brings together communities interested in an active lifestyle and style.

The special projects and participations

The highlights of Pitti Uomo 107 include debuts, important returns, anniversaries, and special collaborations. Among these, RRD-Roberto Ricci Designs; the space presenting Superga and Sebago; the larger and revamped space by W.P. Lavori in Corso; the presentation of the Barbour x Baracuta collaboration; the presentation of Guess Man in Spazio Orologio and Guess Jeans in Padiglione Ghiaia; the installation by G-Star named “Digging to the Future,” a showcase that, reimagining the finest treasures from the brand’s archive; the men’s collection by Stuart Weitzman; the collaboration Tramarossa x Abarth, a tribute to speed and craftsmanship; the special 100% recycled wool capsule collection by Ecoalf; the debut of Australian brand Two.One; the return of American brand Champion with an exhibition at the Sala Delle Grotte showcasing the most iconic pieces from its Archive. Among the special participations and projects, there are FabriX, Beyond Tailoring, Consinee which presents the project "I Just Don't Want to Wake Up," curated by Angelo Flaccavento with designer Luca D'Alena, and the newsstand Pitti Mags.

Multi-brand store events

Concerning events about multi-label shops, Pitti Immagine continues its longstanding collaboration with Camera Buyer Italia, the association representing Italy’s finest luxury multi-brand stores. This partnership provides members with a range of welcome services at the Fortezza da Basso during their visit to the fair. On Tuesday, January 14, Slam Jam and the famous Florentine club Tenax celebrate club culture, its legacy, and its future interactions across music, art, and style. On the 35th anniversary of Slam Jam, following the memorable event at the Marino Marini Museum in 2019, the Italian fashion and street culture platform returns to Pitti Uomo with a special night at Palazzo Borghese.

The fashion school initiatives

Among the fashion school initiatives in the city, Polimoda presents An/Archive Event Two, the second event of its new research hub dedicated to the study of fashion. From January 14 to February 14, at the Polimoda Manifattura Campus within Florence’s Manifattura Tabacchi, Event Two delves into the connection between workwear, identity, crisis, and revolution. Blue and denim, historically tied to the working class, acquire social and political meaning, resurfacing in times of economic crisis that herald change. The archive transforms into a dynamic space, hosting talks, art installations, and iconic pieces of contemporary fashion,
inviting collective reflection on fashion trends from a sociological and anthropological perspective. Istituto Marangoni Firenze and WP Lavori in Corso have joined forces in an exclusive collaboration set in the heart of the WP Store in Florence. The project is dedicated to a contemporary reinterpretation of the aesthetic of Filson, the historic brand founded in 1897.

Pitti Uomo 107
January 14 - 17, 2025
Fortezza da Basso - Firenze
uomo.pittimmagine.com
Events Calendar of Pitti Uomo 107