For this season FW25, Promas the Fédération Française de l'Habillement Masculin and Defi renew their collaboration and support the participation of 31 French brands at Pitti Uomo 107.
On this occasion Modem is delighted to highlight 8 of these French brands: Noyoko, Llosa, Jagvi. Rive Gauche, Coltesse, Mii, Inouï Editions, The Hydeout Clothing, ADN Paris
@Fortezza da basso - Firenze
Click on the designers' images to open their Instagram
NOYOCO
“Noyoko: “Since 2016, our teams have been travelling the world in search of the most exceptional, innovative, and sustainable natural fabrics. Our mission is to provide you with limited-edition clothing for your next adventure. Our collections are designed for explorers, innovators, and the curious. A modern and eco-friendly wardrobe with a spirit of adventure and a touch of comfort. Through the story of our products, our goal is to inspire people to continue innovating, connect with nature, and build beautiful things”.”.
LLOSA
Llosa’s creations find their inspiration in a time capsule where one enjoys a PAUSE. Between a fantasized past and an alternative future, a dreamy cloakroom where the tailor’s know-how is in constant movement. The structured comfort of the urban elegance signature reveals itself through natural ergonomics. An ode to tomorrow’s uniform.
JAGVI. RIVE GAUCHE
“What we claim : each style is a story. Each product tells a story of a French heritage profession as a painter, an alpinist, a writer or a musician, even a construction worker. We are a French regenerative premium craft menswear brand. We design in Paris, we select European and Japanese Fabrics, we manufacture in Portugal and France. Jagvi. Rive Gauche's vision of modernity usually empowers its roots from fashion design innovation and new technics, regenerating human emotions. Jagvi. Rive Gauche operates as a research company, focused on minimizing the environmental footprint of its collection by pioneering the transition towards a sustainable creation.”.
COLTESSE
The Fall/Winter 25 collection by Coltesse showcases timeless Parisian style crafted in our Parisian atelier. Made with sustainable materials, it combines comfort and practicality with elegant, functional designs. Each piece reflects our commitment to quality, local craftsmanship, and responsible fashion.
MII COLLECTION
Founded in 2012 by the French-Indian designer duo Lucie Bourreau and Bapan Dutta, Mii Collection is a brand dedicated to handmade ready-to-wear garments and accessories. The pair met while studying Textile Design at the École des Arts Décoratifs de Paris, embodying the yin and yang of their distinct origins, languages, and temperaments. This complementary dynamic defines the unique identity of their collaboration. During a journey to India in 2009, Lucie and Bapan witnessed the economic challenges faced by local artisans. Inspired by this experience, they launched Mii Collection – which stands for "Made In India". The brand combines their creative talents and cultural backgrounds to support artisans while preserving and celebrating ancestral, endangered craftsmanship through meticulously handcrafted pieces.
INOUÏ EDITIONS
“The new stories for the winter season 2025-26 can be told in the desert of Nevada, in the splendor of the Piranesi ruins or in the heart of Paris. Inouï Editions has set up residence in the galleries of the Louvre, interpreting the museum's masterpieces in an exclusive collaboration of two designs that will be used on a range of accessories. The fantastic bestiary that has been invited to InouÏ Editions over the years, has taken up residence there. Mischievous squirrels, ambivalent butterflies, lucky elephants, friendly dogs, sophisticated horses, talkative lions and flamboyant dinosaurs add an aura of mystery to the accessories. The printed and embroidered fauna is infinitely varied, but it's the feline masters who reign over the collection, with designs such as Jorgen, Mike, Leonard, Piranesi, Panthère, Histoire and Nicolas.”
THE HYDEOUT CLOTHING
“"Addiction" where the beauty of flourishing against all odds is embodied in every piece. This release embodies the resilience and beauty of blooming against adversity, even in the coldest months. Drawing inspiration from the delicate yet potent poppy opium flower, "Addiction" symbolizes our dedication to life, progress, positivity, love, and continuous growth. The collection features an earthy and vibrant color palette inspired by opium poppies, grounded in blacks, creams, greens, and accented with shades of violet and red. This range includes knit sweaters, hoodies, thermal sweaters, crochet sleeveless cardigans, crochet bucket hats, baggy denim jeans, and a crochet duffle bag.”
ADN PARIS
“Our approach to dressing is defined by the delicate selection of the finest fabrics, the timeless elegance of clean lines, and the great care taken to make our pieces. Relentlessly questioning the definition of "classics", the new FW25 collection revisits the ideal seasonal wardrobe by blurring the boundaries between feminine and masculine clothing, tailoring and utilitarian codes, and understated elegance and laid-back styles to bring together the best of all worlds. From signature pieces with sculptural volumes and refined fabrics, this collection definitely reflects our philosophy: offer the ultimate dressing crafted in exceptional materials and with the highest standards and expertise in Paris.”
JANUARY 14- 17, 2024
@ Pitti Immagine Uomo 107
Fortezza da basso - Firenze
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