The Who's Next trade events return to the Porte de Versailles in Paris from January 18 to 20, 2025. The winter edition of Who's Next trade shows will host around 900 exhibitors, of which just over 700 at Who's Next and 130 at Bijorhca, and will unveil a new area named "Brut Icon," which confirms the return of denim.

Brut Icon is Who’s Next’s editorial selection. This totally open space in the heart of Hall 1 is an opportunity for you to discover some twenty ultra-creative brands. These international favourites, with their strong pieces and unique expertise, offer a vibrantly colorful collection. At the crossroads between ready-to-wear and accessories, Brut Icon is the new destination on your Who’s Next itinerary.

After a September edition that saw international visitors return en masse, with a 45% increase in foreign visitors, Who’s Next returns for a unique event where sectors and inspirations converge to offer a unified and daring vision of tomorrow’s creative landscape.

Who's Next, the gathering for fashion creators and professionals, will open its doors for a new edition that promises to be a true celebration of “Made in Italy” through the partnership with ITA-the Italian Trade Agency. The mission is to spotlight Italian fashion and support the country’s enterprises in their pursuit of worldwide influence. For this upcoming edition, a selection of Italian brands supported by ITA will bring a touch of Italy to the show. These brands, symbols of innovation and tradition, showcase the creativity of promising talents: from ready-to-wear to accessories and leather goods, exceptional jewelry to footwear. Each creation represents the mastery of Italian craftsmanship.

Session after session, Who’s Next undergoes a metamorphosis to keep up with market and consumer trends. In response to demand from concept stores, the show has broadened its offering, which is increasingly lifestyle-oriented, by introducing wellness and beauty areas and, through its partnership with Ankorstore, decoration, and gourmet food brands. The January edition will present the amazing Villa Beauté space, an innovative hub mixing beauty, wellness, and lifestyle, which showcases the latest trends and technologies in an immersive, multi-sensory environment.

After making a comeback in January 2024, iconic, benchmark denim brands are confirming their commitment to wholesale development with a strengthened offering at this edition of Who’s Next. Guess Jeans, Lee and Wrangler join the ranks of Kaporal, Salsa, Sac & Co, and many others.

Over three days, the whole fashion sector will be represented in Hall 1 by Who’s Next, Impact and Neonyt Paris, Bijorhca, and in Hall 3 by the Salon International de la Lingerie alongside Interfilière Paris.

Within the framework of its support and business solutions strategy, WSN Developpement (the company that organizes the events) will present the WSN Academy banner to help brands and retailers with their development issues. In the run-up to the event, exhibiting brands were able to take advantage of a series of webinars providing tangible answers to practical questions linked to the preparation of the Show. This new strategy will include talks, masterclasses, workshops, and one-to-one meetings, ed by a panel of experts and organisations including the FFPAPF, FNH, DHL, and ADC.

Who's Next
January 18 - 20, 2025
Pavilions 1 and 3
Paris Expo Porte de Versailles
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