Enter the universes of the Pitti Uomo 107 sectors:
>Futuro Maschile
>Dynamic Attitude
>Superstyling
>I Go Out
>Scandinavian Manifesto
- View the events of > January 16, 2025
- Check out the > Pitti Uomo 107 Guide
On this occasion, Modem is pleased to highlight 6 client/partner brands exhibiting at Pitti Uomo 107 in the Futuro Maschile sector: Avant Toi, Hul le Kes, Isabel Benenato, ma' ry' ya, Ron Dorff, Transit.
Click on the designers' images to open their Instagram
AVANT TOI @ Futuro Maschile - B/2-4
+ January 18 - 21 > via Carlo Botta 8 - 20135 Milan
+ January 24 - 28 > 8 Rue Charlot - 75003 Paris
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Avant Toi was founded in 1994 within the Liapull group by the creative endeavor of Mirko Ghignone. A pioneer in cashmere evolution, he excels in technical experimentation and above all in the absolute innovation of coloring, revolutionizing the world of piece dying. Central to this process is the introduction of air-brush coloring that empowers each piece with authenticity and a unique, unrepeatable character. Through infinite combinations of shades and hues, each creation recounts its own particular story.
HUL LE KES @ Futuro Maschile - E/16
+ January 24 - 27 > 6, Rue Charles-François Dupuis - 75003 Paris
Send an Email +31(0)6 24 13 43 11
Hul le Kes was founded by Sjaak Hullekes and Sebastiaan Kramer as an answer to the fast pace and polluting practice of modern-day fashion. Hul le Kes is a fashion label that relies on the power of caretaking, creating, empathy and aesthetics. With this brand Sjaak and Sebastiaan created an alternative and holistic system, one suitable for our changing environment.
ISABEL BENENATO @ Futuro Maschile - B/7
+ Milan & Paris
Isabel Benenato founded her namesake label in 2008 in Milan. Her design is based on an imperfect perfection that encompasses the human being itself. The presence of black and white is fundamental in her collections. While black represents mystery and sensuality, white projects light and purity. Her childhood, art, photography, and music are the main sources of inspiration, everything always comes from these key points and that's why, over the years, her collections always seem to have a common thread that makes them very recognizable and different from current trends. Isabel Benenato bases everything she does on respect for the environment starting with the materials used, to encompass the purest concept of ethics and respect for human value. She is committed to sustainability and makes every effort to minimize her environmental footprint. All of the collections are manufactured in Italy to save and support her local community.
MA’ RY’ YA @ Futuro Maschile - I/18
+ January 20 - March 13 > via Amatore Sciesa 24/A - 20135 Milan
+ January 24 - 28 > 89 Bd Beaumarchais - 75003 Paris
Send an Email +39 335 806 55 76
The concept of ma' ry' ya is simple elegance, natural, essential daily life, easy to take anywhere with elegance and practicality for the job. The materials used are cashmere, silk, cashmere blend silk, organic cotton, cotton blend silk, organic wool, and linen blend silk because Maria believes that the excellent quality of materials can give the collection the ultimate luxury.
RON DORFF @ Futuro Maschile - C/16
+ January 21 - 31 > 5 place André Malraux - 75001 Paris
+ January 26 - 29 > 475 Broome Street - 10013 New York
Send an Email +44 7387 276 256
Aligning Swedish functionality with French style, Ron Dorff stands for upgrading iconic menswear must-haves of the past whether sportswear, loungewear, underwear or swimwear. The result is perfect pieces with an athletic heritage that perform flawlessly whether worn at the gym, at home or at work. ln addition to our 6 flagship stores in Paris, London, New York, Los Angeles and Berlin, the full Ron Dorff collection is sold online to more than 200 countries worldwide and some of the world’s leading department stores and concept stores.
TRANSIT @ Futuro Maschile - F/11
+ January 18 - 21 > via Tortona 31 - 20144 Milan
+ January 24 - 27 > Rue Debelleyme 3 - 75003 Paris
+ January 20 - 31 > Apropo - 3-15 W 28th St - 10001 New York
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Tam & Company Spa was founded by Andrea Cozza in 1986 and it’s one of the few companies in Italy that still keeps its entire production cycle in-house. Everything is conceived, designed, and created inside the company's facilities. More than 100 people work for Tam &Company and they constitute the very heart of its existence. The Philosophy: High-quality materials, understated elegance, timeless but innovative design, craftsmanship, and passion for “beauty": are Transit's main values.
JANUARY 14- 17, 2024
@ Pitti Immagine Uomo 107
Futuro Maschile - Padiglione Centrale 1 - piano attico / top floor
Fortezza da basso - Firenze
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