With over 400 collections, Supreme Body&Beach, which took place from February 2 to 4, 2025, showcased the concentrated power of the industry's most important suppliers and agencies at the MTC, world of Fashion in Munich.

On the very first day of the trade fair, owner-managed specialist retailers in particular frequented the five halls of the order fair, followed by chain stores and department stores. In addition, many new contacts were made, including potential business partners who were previously unknown to the exhibitors.

The growing international visitor structure was striking: in addition to guests from the Dach market, numerous trade visitors came from the Czech Republic, Slovakia, Poland, and other European countries, including the United Kingdom.

"Exhibitors and visitors at Supreme Body&Beach are more than unanimous: there are more brands present in Munich than at comparable formats, such as Paris," said Aline Müller-Schade, managing partner, aptly describing the clear tenor of the order fair. "The programme is well-rounded, coherent, and complete. I am particularly pleased with the interest shown by other manufacturers who want to position themselves specifically in the wholesale business with us in the future."

In this context, the Wacoal Europe fashion show was extremely well received and rated. The desire for fashion shows in the areas of Supreme Body & Beach shows the need for information and the desire of retailers to see the collections ‘live on stage’ in Munich.

"Based on the demand expressed on site, we can well imagine extending the fashion show programme to two or even three days in the summer," added Aline Müller-Schade.

Next edition of Supreme Body&Beach
July 20-22, 2025
MTC World of Fashion
Munich
www.thesupremegroup.de