From February 11 to 14, 2025 Promas, the French menswear federation with DEFI support and the collaboration of Business France, presents in Tokyo with NULL Showroom this selection of creative French brands with innovative stylistic proposals and eco-responsible beliefs: Adn Paris / Again / Cuisse de Grenouille / Infinity by Sammy Voigt / True Tribe
@ Light Box Studio AOYAMA.
+ Saturday February 15, 2025 Kick off of Promas @ Seoul
Click on the designers' images to open their Instagram
ADN PARIS
“Our approach to dressing is defined by the delicate selection of the finest fabrics, the timeless elegance of clean lines, and the great care taken to make our pieces. Relentlessly questioning the definition of "classics", the new FW25 collection revisits the ideal seasonal wardrobe by blurring the boundaries between feminine and masculine clothing, tailoring and utilitarian codes, and understated elegance and laid-back styles to bring together the best of all worlds. From signature pieces with sculptural volumes and refined fabrics, this collection reflects our philosophy: offer the ultimate dressing crafted in exceptional materials and with the highest standards and expertise in Paris.”
AGAIN
This collection is inspired by the muddy lands of the Jura fields, where winter and autumn intertwine in a humid symphony. The agricultural landscapes unfold in expanses of dark earth, marked by the trails of plowing and the footprints of cows, the true souls of this territory. At the edge of the fields and forests, nature unveils a palette of earthy tones, revealing the discreet passage of wildlife. This collection creates a bridge between rural wardrobe and the English aristocracy. Each piece elegantly captures this environment rich in color and texture. A suspended universe that pays homage to this resilient nature shaped by a rainy climate.
CUISSE DE GRENOUILLE
Cuisse de Grenouille was created by 2 Parisians in September 2010. Our inspiration from the outset has been vintage 1960s surf culture, the gentleman surfer aesthetic, and the fact that we are Parisian also influences our style. This results in a blend of surf and urban influences in our collections. For the past 14 years, we have been working with family-owned factories in Portugal that we visit regularly. We handpick all the elements of our products and aim to create sustainable clothing.
INFINITY by SAMMY VOIGT
Infinity by Sammy Voigt unveils its Fall/Winter 2025-26 collection, a celebration of the vivid interplay between nature and artistry. Inspired by the enchanting colors and textures of French gardens and the bold, emotive strokes of Henri Matisse’s 1930s paintings, this season’s collection invites us on a journey back to the essence of Infinity’s creative roots. “This collection is about returning to the core of what Infinity stands for – a fusion of artistic expression and timeless craftsmanship,” says Sammy Voigt.
TRUE TRIBE
Born of a need to reconnect with nature, Alexandre Sundberg created True Tribe, a french brand of men’s bathing suits that focuses on sustainability and respects the environment. The collection is made up of four bathing suit lines, each with their own distinctive cuts and motifs, plus a pilot knapsack for real adventurers. As a disciple of “slow fashion”, True Tribe offers a timeless collection in a sober, relaxed silhouette.
FEBRUARY 11 to 14, 2025
@ Light Box Studio AOYAMA.
5-16-7 Minami-Aoyama, Minato-ku, Tokyo 107-0062
By Appointment e-mail
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