Shiang Xia, which means up down in Chinese, unveils its first store in the Hong Kong Plaza mall in Shanghai here to display a full range of lifestyle products, including clothing, accessories, furniture and porcelain.

The 1,300-square-foot store, designed by Japanese architect Kengo Kuma, offers furnitures, shoes, clothes and design objects within a pure universe, where wood and transparence are giving the space a dreamy feel.

Hermès is the second major Western fashion brand to create a label specifically for the Chinese market. Levi Strauss & Co. last month launched a collection specifically for China, South Korea and Singapore called Denizen, with a plan to open 50 stores by the end of the year.

@modemonline