Organized by KO&LEE with the collaboration of Business France in Seoul the Promas, the French menswear federation with DEFI support presents the following selection of creative French brands with innovative stylistic proposals and eco-responsible beliefs:
Again , Bonastre, Gunther, Homecore, Infinity By Sammy Voigt, Lagoped, Vicomte Ae
February 17 - 19, 2025 @ Gangnam - Monaco Space
Click on the designers' images to open their Instagram
AGAIN
This collection is inspired by the muddy lands of the Jura fields, where winter and autumn intertwine in a humid symphony. The agricultural landscapes unfold in expanses of dark earth, marked by the trails of plowing and the footprints of cows, the true souls of this territory. At the edge of the fields and forests, nature unveils a palette of earthy tones, revealing the discreet passage of wildlife. This collection creates a bridge between rural wardrobe and the English aristocracy. Each piece elegantly captures this environment rich in color and texture. A suspended universe that pays homage to this resilient nature shaped by a rainy climate.
GUNTHER
Evoking the english countryside, the gunther Fall/Winter 2025 “balade anglaise” collection embodies a perfect balance between elegance and comfort. timeless silhouettes combined with noble materials, iconic check patterns and a subtle palette of deep greens, earthy browns, delicate beiges and shades of gray. Comfortable knits, structured coats, bi-material ensembles are all designed to capture the timeless spirit and modern sophistication of Gunther Paris.
HOMECORE
A Soul Odyssey: “Homecore is taking you through an inner journey. It is all about spiritual exploration and human connection. A quest for what matters the most, simplicity and authenticity. This collection is inspired by nature through Claude Monet’s Nymphéas, as well as architecture through the stone carver Lorenz Stöer’s work. This fusion creates a visually rich assortment of colors, textures and styles. The fabrics include plush wools, cozy knitwear and intricately woven jacquards. This season, follow us on concrete winter slopes in a snowy stone landscape, towards grounding, balance and harmony.”
INFINITY by SAMMY VOIGT
Infinity by Sammy Voigt unveils its Fall/Winter 2025-26 collection, a celebration of the vivid interplay between nature and artistry. Inspired by the enchanting colors and textures of French gardens and the bold, emotive strokes of Henri Matisse’s 1930s paintings, this season’s collection invites us on a journey back to the essence of Infinity’s creative roots. “This collection is about returning to the core of what Infinity stands for – a fusion of artistic expression and timeless craftsmanship,” says Sammy Voigt.
LAGOPED
Lagoped is the nature-loving adventure clothing born in the Alps: organic-free, wood-free, animal-free, recycled. “We want to create clothes that allow us to enjoy our activities in nature while respecting it. Our commitment to sustainability is at the heart of what we do, and we want Lagoped to be at the forefront of this movement. With its roots firmly grounded in sustainability and ethical manufacturing principles, Lagoped not only sets a new standard in the outdoor clothing industry but also paves the way for a brighter and greener future”.
VICOMTE A
This winter, VICOMTE A. reconnects with traditions, with the allure of country chic and French romanticism. Tweeds, velvets and winter knits appear with originality in the collection, for an authentic and daring wedding. VICOMTE A. synonymous with elegance and impertinence, stands the test of time for a resolutely GENTLEMAN style.
FEBRUARY 17 to 19, 2025
@ Gangnam - Monaco Space
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