The British Fashion Council (BFC) announced that LONDON show ROOMS returns to Paris Fashion Week, taking place from March 6 to 11, 2025 at 2 Rue Saint-Sauveur, and hosting 8 BFC Foundation designers.

LONDON show ROOMS provides an invaluable commercial opportunity for emerging British designers to showcase their brand to a leading audience of international press and buyers. The pop-up showroom is a strategic element of the BFC Foundation which offers support to designers through talent schemes including BFC Newgen and the BFC Fashion Trust.

Designers taking part this season include: Ancuța Sarca, Di Petsa, E.L.V. Denim, Karoline Vitto, Labrum London, Masha Popova, Sinéad O'Dwyer, and Tolu Coker.

The BFC launched LONDON show ROOMS in 2008, taking emerging talent to Paris during Paris Fashion Week to sell in a showroom environment. The initiative is supported by Sarah Mower, BFC ambassador for emerging talent, who consistently galvanises support for London’s brightest rising stars.

The BFC champions British fashion on the world stage through its world-class programs. The BFC Foundation supports LONDON show ROOMS through responsible growth through grant giving and by attracting, developing, and retaining talent through education and business mentoring.

Access to LONDON show ROOMS is exclusively reserved for buyers, press, and fashion industry professionals.
To book an appointment, please contact here.

LONDON show ROOMS
March 6 - 11, 2025
2 Rue Saint-Sauveur
75002 Paris

Photo: Masha Popova