Promperú, the Peruvian government’s official export and tourism promotion agency, plays a pivotal role in showcasing Peru’s cultural and creative industries to the world. As the driving force behind Peru’s presence at international events like Tranoi Paris, Promperú is committed to promoting Peruvian craftsmanship, sustainable fashion, and the rich textile heritage of the country. Through strategic initiatives and collaborations, Promperú helps elevate Peruvian designers and artisans, giving them a platform to reach global markets and establish themselves as leaders in ethical fashion.

By supporting events like Tranoi Paris, Promperú facilitates the introduction of Peruvian designers to the international fashion industry, creating opportunities for collaborations, partnerships, and business growth. The agency highlights the unique materials and techniques that make Peruvian fashion stand out, including luxurious alpaca fiber, Pima cotton, and toquilla straw, all of which are woven into the fabric of the country’s traditions.

Promperú’s focus on sustainability and ethical practices aligns with the growing global demand for fashion that respects both the environment and the people behind it. By supporting Peruvian designers who combine contemporary design with traditional craftsmanship, Promperú is positioning Peru as a leader in the ethical fashion movement.

With each season, Promperú’s efforts bring international attention to the talent and innovation emerging from Peru, fostering a deeper understanding of the country’s fashion identity and cultural legacy. Through initiatives like these, Promperú is securing a global future for Peruvian fashion that blends heritage, sustainability, and modernity.

Through their creations in alpaca fiber, Pima cotton, and toquilla straw, each of these eight brands preserves Peru’s ancestral craftsmanship.

Promperú is presenting for the fifth consecutive season eight designers who combine textile tradition with modernity, as well as exclusive contemporary collections made from original materials.

Brands @Tranoi Paris
Amarena, Ana.G, Annaiss Yucra, Emma, Estrafalario, Genes, Sake, Neofibres by Sumy Kujon.

From March 6 to 9, 2025, Tranoi