HKFG (formerly known as Fashion Guerilla), the international fashion project promoted by Fashion Farm Foundation (FFF) since 2013 and committed to providing opportunities for young professionals in Hong Kong and promoting the local fashion industry, presents seven new Hong Kong womenswear labels at Paris Fashion Week. They include Aenrmous, Demo, Ip-Axis Studio, Jesse Lee, Kinyan Lam, Redemptive and Reverie By Caroline Hú.

HKFG AW25’s Paris event is under the “Welcome to Paris” programme initiated by Fédération de la haute couture et de la Mode (FHCM), which is dedicated to organisations that wish to promote creative brands in Paris during PFW. Demo and Kinyan Lam will present their latest Autumn/Winter collections in the form of fashion presentations on the second day of PFW (March 4). There will be an independent presentation by REVerie By Caroline Hú on March 6. HKFG has also sponsored all seven Hong Kong brands to join trade shows or showrooms to foster their brand exposure and business opportunity during Paris Fashion Week and Shanghai Fashion Week. After Paris Fashion Week, all the brands will participate in a retail store event and networking gathering in Hong Kong before heading to Shanghai Fashion Week to gain creative inspiration and explore the Asian market.

Following the debut of menswear brands in Paris last season, HKFG is once again supporting the exposure for three menswear brands: Ponder.Er, Rhyzem, and Sweetlimejuice. In January this year, these three brands showcased their Autumn/Winter 2025 collections at showrooms during Paris Fashion Week with positive feedback received.

HKFG AW25 by FFF @ Sévigné, 52 Rue de Sévigné - 75003
March 04, 2025 from 4:30 p.m. to 7:00 p.m.,

Presentations: Demo and Kinyan Lam (PFW Official Calendar)

Showcase & Networking: Aenrmous, Demo, Ip-Axis Studio, Jesse Lee, Kinyan Lam, Ponder.Er, Redemptive, Reverie by Caroline Hú, Rhyzem, Sweetlimejuice.

Photo: Reverie by Caroline Hú FW24-25