On Tuesday, March 4, 2025, from 4:30 PM to 7:00 PM, ten Hong Kong designers will be in the spotlight at Paris Fashion Week. Fashion Farm Foundation's HKFG AW 25 event will be held at Espace Sévigné. On this occasion, two presentations and their collective showcase are scheduled.
Below, we have highlighted the seven brands from Hong Kong that will present their women's collections. Find also their sales campaign information to get in touch: Aenrmous, Demo, Ip-axis Studio, Jesse Lee, Kinyan Lam, Redemptive and Reverie By Caroline Hú.
Click on the designers' images to open their Instagram
AENRMOUS
March 07 - 11, 2025 @ Aesavant Showroom - 1 Rue Thérèse - 75001
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Aenrmous' "Calamity Town I" tells the story of this pivotal moment in history, a journey from the oppressive darkness of 1805 into a new era of hope and rebirth. As the dark clouds of 1805 began to disperse, the first light of dawn illuminated the town, revealing a sanctuary where weary souls could finally breathe. This town, once defined by calamity, transformed into a haven of peace and introspection. The attire of its people, once heavy and battle-worn, evolved into flowing, delicate garments that embodied freedom and renewal, a reflection of their liberated spirits.
DEMO
March 06 - 09, 2025 @ Tranoï, 16 Place de la Bourse - 75002
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This season, Demo draws inspiration from the vibrant fashion of Hong Kong’s golden era in the 80s and 90s, blending nostalgia with contemporary elegance. The collection features an array of textures, including diverse denim treatments with unique washes and frayed details, classic striped and checkered fabrics, and Demo’s signature tweed. Bold graphics and embellishments like studs and floral patterns further enhance the collection, offering a fresh take on timeless influences. Outerwear staples such as trench coats, long coats, and denim jackets bring versatility and sophistication to the lineup.
KINYAN LAM
March 06 - 11, 2025 @ The Alphabet - 7 Rue Portefoin - 75003
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It was a strange dream, a blend of past life memories, or perhaps a surreal vision. I was with two friends, both of whom felt unfamiliar yet significant. We were on vacation, wandering down a lively street lined with coconut trees, chatting and simply enjoying ourselves. The sky blazed with orange and purple, casting an otherworldly glow over everything. Suddenly, we noticed spherical objects spinning above, resembling colourful planets. The Volume 3 collection captures the ethereal essence of the dream through hand-stitched textures and natural dyes. Starry layers, silhouetted figures and coconut tree motifs evoke its surreal landscape, mirroring the dream's vivid imagery.
IP-AXIS STUDIO
March 06 - 09, 2025 @ Tranoï, 16 Place de la Bourse - 75002
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Arasaka-Inspired Urban Cyberpunk Collection by Ip-Axis Studio is a fusion of futuristic technology, dystopian narratives, and urban streetwear aesthetics. Drawing inspiration from the mega-crop Arasaka in Cyberpunk 2077, the resulting collection will merge militaristic and corporate influences with streetwear that embodies both the elite and the oppressed, where the future is not only sleek and advanced but also gritty and raw.
JESSE LEE
March 03 - 07, 2025 @Detour A Fa Showroom, 113 Rue de Turenne - 75002
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Jesse Lee's A New Kind Of Man! is a collection that boldly reimagines the early 1800s Romanticism era through the lens of modern rebellion and innovative craft. Drawing inspiration from pioneering palaeontologists like Mary Anning and William Buckland, whose ground-breaking fossil discoveries forever changed our understanding of the natural world. The collection takes inspiration from the tailored coats, trousers, and undergarments worn by early explorers but with a distinctly modern twist. Each piece evokes the intellectual and adventurous nature of the Romantic era while infusing it with the raw, rebellious energy of rock-and-roll DIY culture.
REDEMPTIVE
March 6 - 9, 2025 @ Tranoï, 16 Place de la Bourse - 75002
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REdemptive's "Ambiguous Definition" inspired by the renowned German artist Franz Erhard Walther, known for his unique artistic practices and design style. Inspired by his participatory art, the AW25 collection aims to delve into the diversity and interactivity of clothing, transcending traditional boundaries and viewing apparel as a vital medium for self-expression and social engagement. The designs integrate abstract forms and modular concepts, encouraging wearers to freely explore their style while emphasizing the infinite possibilities of collective interaction. Clothing is not merely a tool for bodily protection but a vessel for conveying individual emotions and social perspectives.
REVERIE BY CAROLINE HÚ
March 06 - 11, 2025 @ The Alphabet - 7 Rue Portefoin - 75003
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Reverie by Caroline Hú aims to showcase a sense of free artistic expression through the fashion show, conveying the spirit of a romantic poet. Each piece of clothing feels like a free-spirited poem, flowing with the essence of nature. The soft fabrics and flowing silhouettes seem to dance in the gentle breeze, highlighting the elegance and grace of women. The use of feathers, in particular, adds a lightness to the overall design, as if whispering dreams of freedom. The incorporation of embroidery as a new element infuses each piece with a unique artistic flair.
HKFG AW25 by FFF @ Sévigné, 52 Rue de Sévigné - 75003
March 04, 2025 from 4:30 p.m. to 7:00 p.m.
Presentations: Demo and Kinyan Lam (PFW Official Calendar)
Showcase & Networking: Aenrmous, Demo, Ip-Axis Studio, Jesse Lee, Kinyan Lam, Ponder.Er, Redemptive, Reverie by Caroline Hú, Rhyzem, Sweetlimejuice.
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