LONDON show ROOMS provides an invaluable commercial opportunity for emerging British designers to showcase their brand to a leading audience of international press and buyers.
This season, London show Rooms returns to Paris from Thursday March 06 to Tuesday March 11, 2025 and welcomes eight designers to 2b Rue Saint-Saveurs: Ancuta Sarca, Di Petsa, Dilara FindiKoglu, Karoline Vitto, Labrum London, Masha Popova, S.S.Daley, Sinéad O’Dwyer..
We are pleased to introduce you to three of eight brands presenting at London show Rooms: Dilara Findikoglu, S.S.Daley, Sinead O’Dwyer
Click on the designers' images for more information.
S.S DALEY
Artistic Direction: Steven Stokey-Daley

Graduating from the University of Westminster in 2020 under Andrew Groves, Steven Stokey-Daley debuted his first collection titled 'The Inalienable Right' for AW20. The collection explored the relationship between British class culture and the access to arts in education via the nostalgic representations of homo-socialism within public school institutions as depicted in 'Brideshead Revisited' and 'Maurice'. Stokey-Daley has since continued to flirt with class ideologies with what he calls 'micro subversions'; juxtaposing his own working class, Liverpudlian upbringing with that of the Harrovian's he studied adjacent to while in the Harrow campus of his University.
SINEAD O’DWYER
Artistic Direction:

Since her 2018 graduation from the MA Fashion program at London’s Royal College of Art, Sinéad O’Dwyer’s eponymous label has adamantly reframed common misconceptions around garments and the bodies they’re intended for. Rallying against a sample-size-oriented design logic, her work explores silicone moulding, stretch and innovative pattern-making as technologies to comfortably accommodate femme-identifying bodies that have historically been precluded access to luxury ready-to-wear. Sinéad O’Dwyer’s designs reflect the kaleidoscopic spectrum of feminine expression for all body shapes and sizes.
DILARA FINDIKOGLU
Artistic Direction: Harikrishnan Keezhathil Surendran Pillai

Since its inception, the brand has become synonymous with bold aesthetics, intricate craftsmanship, and a fearless approach to challenging fashion industry norms. Dilara Findikoglu’s vision transcends traditional fashion norms. Her unique approach involves blending historical references, cultural influences, and a touch of rebellion. With a focus on craftsmanship and storytelling, Dilara brings narratives to life through her collections. The brand’s commitment to craftsmanship is evident in the meticulous details of each piece.
London show Rooms
September 26 - 30, 2024
- 9.30 am - 6.30 pm Sept. 30: 9.30 am - 2 pm
2b Rue Saint-Saveurs - 75002
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