Concept Korea's Fall/Winter 2025 event, which will take place on March 7, 2025 at the Palais de Tokyo, will feature a joint show by RE RHEE and MMAM at 11:00 AM, followed by a solo show by EENK at 4:00 PM
We’re pleased to highlight the three Korean brands and to announce their sales campaign information below.
Featured designers: EENK, RE RHEE and MMAM
Click on the brands' images to open their Instagram
EENK
Creative Director: Hyemee Lee
Sale Campaign @ Future Society Showroom > E-mail
March 8 - 11, 2025 (10:00-19:00)
7 Rue Royale, - 75008
EENK, founded by designer Hyemee Lee, is a bold, innovative brand that blends fashion, art, and lifestyle. With a diverse career spanning women’s, men’s, and children’s wear, textiles, and accessories, Hyemee infuses each creation with her eclectic expertise and creative curiosity. EENK was launched to push the boundaries of design and exploration. Central to the brand is The Letter Project, a concept where each letter of the alphabet represents a unique creation. From “B” for Beanie to “K” for Knit, EENK’s evolving collections invite customers into a world of imaginative fashion. Each piece is designed to be a collectible, not disposable, encouraging clients to build a timeless archive in contrast to fast fashion trends. With Hyemee’s distinct vintage sensibility and unconventional eye, EENK remains at the forefront of design, offering fresh, captivating collections. As the Letter Project progresses, EENK continues to celebrate creativity, craftsmanship, and individuality.
MMAM
Creative Director: Hyun Park
Sale Campaign @ RUN x Andam Showroom by WSN > E-mail
March 7 - 10, 2025 (10:00-19:00)
10, Place de la République - 75011
At MMAM, fashion is reimagined as wearable art, blurring the line between the body and the canvas. The creations are inspired by the unintentional, unconscious marks that define the human experience—spontaneous scribbles and actions of pure, unfiltered expression. For MMAM, clothing is not just fabric; it is a timeless art form. The brand fuses the freedom of childhood doodles with modern design, celebrating the accidental traces left behind from birth—first scribbles, joyful messes, and the creation that follows. Each piece blends minimalist, classic silhouettes with vibrant, maximalist doodles, making art something to wear, not just observe. The designs reflect the spontaneity of a child’s first drawings, encouraging wearers to express their personality and creativity through fashion. In a world of fast fashion, MMAM stands as a commitment to sustainability, creating pieces built to last both in quality and concept. MMAM makes art accessible, playful, and timeless, embracing imperfection and the joy of self-expression through fashion.
RE RHEE
Creatives Directors: Junebok Rhee and Hyunjung Joo
RE RHEE is driven by the ethos of “Rediscovering Myself.” The design process embraces a philosophy of reduction, paring down maximalist impulses to uncover that one essential element—the irreplaceable core.By embracing a philosophy of rediscovery, we enable a focused exploration of our essence, breaking free from the habit of constant addition. Through this process, layers are gradually peeled away.Crafted by designers Junebok Rhee and Hyunjung Joo, RE RHEE features a harmonious aesthetic that seamlessly blends refined sophistication with subtle trends, showcasing a meticulously curated mix of luxury and minimalism.
CONCEPT KOREA Event FW 2025-26
March 7, 2025
11:00 am: RE RHEE & MMAM
4:00 pm: EENK
@ Palais de Tokyo - 13, avenue du Président-Wilson -75016
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