Capri Holdings Limited, a global fashion luxury group, and Versace announced that chief creative officer Donatella Versace will assume the role of chief brand ambassador effective April 1, 2025. In her new role, Ms. Versace will dedicate herself to the support of Versace’s philanthropic and charitable endeavours and will remain an advocate for the brand globally.
Versace also announced that Dario Vitale has been appointed chief creative officer effective April 1, 2025. Mr. Vitale joins Versace from Miu Miu where he was formerly the design and image director.
Vitale was born in 1983 near Naples, and graduated from Istituto Marangoni in 2006. He started his career at Dsquared2 for a year, and then worked at Bottega Veneta under Tomas Maier. In 2010, he joined Miu Miu, rising to design director of ready-to-wear and head of image, before leaving in January 2025.
“The announcements were part of a thoughtful succession plan for Versace," commented John D. Idol, chairman and chief executive officer of Capri Holding. "Since 1997, Donatella has led the creative vision for the House of Versace and played an integral role in the company’s global success. Donatella will be assuming the role of Chief Brand Ambassador and will continue to champion the Versace brand and its values. We are excited to announce that Dario Vitale will be joining the House of Versace as its new Chief Creative Officer. He is a strong design leader, and we are confident that his talent and vision will be instrumental to Versace’s future growth.”
“Championing the next generation of designers has always been important to me," said Donatella Versace. "I am thrilled that Dario Vitale will be joining us, and excited to see Versace through new eyes. I want to thank my incredible design team and all the employees at Versace that I have had the privilege of working with for over three decades. It has been the greatest honor of my life to carry on my brother Gianni’s legacy. He was the true genius, but I hope I have some of his spirit and tenacity. In my new role as Chief Brand Ambassador, I will remain Versace’s most passionate supporter. Versace is in my DNA and always in my heart.”
“I am truly honored to join Versace as the Chief Creative Officer and to be a part of this special and powerful fashion luxury House created by Gianni and Donatella," said Dario Vitale. "The House of Versace has a unique heritage that has spanned decades and has shaped the history of fashion. I want to express my sincere thank you to Donatella for her trust in me, and for her tireless dedication to the extraordinary brand that Versace is today. It is a privilege to contribute to the future growth of Versace and its global impact through my vision, expertise and dedication.”
“Versace is what it is today because of Donatella Versace and the passion she has brought to her role every day for nearly thirty years. The universal values she stands for and her love for uncompromised creativity anchored Versace far beyond a brand or a company. Working alongside her has been an incredible privilege and pleasure. I am confident in the company and where it stands today, as we are well-prepared for the organization to write this new chapter for the house. Dario Vitale is a rare talent, who deeply respects the essence and values of Versace and clearly understands its growth potential. We are convinced that his experience and vision will bring a new perspective to the brand. I am excited to welcome him in the coming weeks and embark on a new and ambitious journey for Versace,” concluded Emmanuel Gintzburger, Ceo of Versace.
