An international benchmark for fashion, accessories, and design professionals, Premiere Classe unveiled its new showcase at the heart of Paris Fashion Week Autumn-Winter 2025-2026. It was a multi-dimensional edition for the WSN Group, marked by the success of its new hybrid format with the second edition of the Matter and Shape design show, as well as the Run project to support young designers. Audacity, innovation, and expertise were the keywords of this creative event, held from March 7 to 10, 2025 in the Jardin des Tuileries welcoming 15, 747 visitors (+20% vs March 2024).
"With our three pillars, – Premiere Classe which has been raising the profile of accessories since 1989, Matter and Shape, which has been bringing creative industries together around design for the past year, and Run, which is positioned as a concrete solution for emerging fashion – we have strengthened the WSN Group's presence during Paris Fashion Week in March 2025", said Frédéric Maus, ceo WSN Group.
Together these three forces have given birth to an event, where know-how, community, and culture have mutually enriched each other. Confirming their role as federators and influencers, Premiere Classe, Matter and Shape, and Run are laying the foundations for promising future editions, highlighting the new interdisciplinary synergies now essential to the creative industries.
With a premium selection of 250 designers of which 20% are new exhibitors (42% France/58% Inter.), curated by its experts, Premiere Classe was able to meet the expectations of international buyers by emphasising discovery, innovation, and eclectic expertise. The luminous and inspiring scenography, designed by Studio Costa Molinos, enhanced this immersive experience. Premiere Classe also enhanced its programme with a series of talks in partnership with Metal Magazine and Rinse FM. Italy (11.9%), Japan (7.6%), Spain (6.7%), Germany (6.5%), and USA (6.4%) were the countries most represented. "Like every season, Paris is a must. Premiere Classe is an integral part of this Fashion Week ecosystem, attracting buyers from all over the world with the return in force of delegations from major export markets. With over 35 years of history, the show remains a key event on the international circuit. After 4 days at the show, the results are visible and positive. We've seen the emergence of new conversations and richer exchanges between exhibitors and visitors. The show has opened up new perspectives and explored ideas that were dormant until now," said Sylvie Pourrat, development director, WSN Group.
After a successful first edition, Matter and Shape, the new international fair dedicated to the cultures of design, returns to the Jardin des Tuileries this season for a new opus under the banner of innovation and interdisciplinary dialogue. Initiated by Frédéric Maus and directed by Matthieu Pinet, under the creative direction of Dan Thawley, the event brings together the strengths of design, architecture, and fashion in a multidimensional and immersive approach. The scenography, entrusted to renowned Canadian architect Willo Perron unveils an ultra-aesthetic, bold, and contemporary space, offering an ideal setting for the fifty or so international exhibitors selected specifically for the event from around the world. The second edition had 13,265 visitors from 83 countries (France 74.72 % Inter. 25.28%) showcasing 61 exhibitors.
With this new edition, Run confirms its unique positioning as a hybrid and essential solution for emerging creation. Since its launch in June 2024, this innovative platform has been renewed at each Fashion Week to meet the needs of young designers. Run was back in the spotlight with a new polyvalent formula, combining fashion shows, a professional showroom in partnership with Andam, and a concept store FShop for the general public. "Run is a new hybrid solution designed to support emerging brands as they develop their business. We've been developing Run for eight months now. This time, we were even more ambitious," said Boris Vey, director of Run at WSN.
