From March 26 to 31, 2025, the 19th edition of the Labelhood Pioneer Fashion Art Festival will be held in Shanghai's historic Rockbund district.
This Fall/Winter 2025-2026 edition, themed "Labelhood Jianghu" will bring together several creative forces from China's new generation, presented through various formats such as runway shows, immersive market experiences, and fashion presentations.
This season, Labelhood is expanding its horizons and offering avant-garde platforms for expression. The "Labelhood Runway" showcases the latest collections from pioneering designers, while the "Labelhood Market" and its presentations create a multidimensional experiential space, allowing brands to interact with the market in more flexible and creative ways. In an era of transformation, whether through runway shows or immersive interactions in the marketplace, avant-garde design constantly seeks to connect with the real world. Labelhood encourages designers to be bold, unleash their creativity in real-world environments, and push their boundaries in the face of infinite possibilities.
"Labelhood Runway"
Eleven Chinese fashion designers present their latest collections on the Labelhood runway, each guided by their own vision but embodying a unique spirit: swift as the wind, steady as the forest, fierce as fire, or unwavering as the mountain:
- 03.26: Mark Gong & Yirantian - 03.27: Jarelzhang & Oude Waag
- 03.28: Ili Node & WMWM - 03.29: Private Policy
- 03.30: Weiræn & Swaying/knit - 03.31: Ao Yes & Shushu/Tong.
"Labelhood Market"
Emerging designers and DTC brands also participate in Labelhood Week through pop-ups, exhibitions, and other diverse formats, offering fashion presentations to give an up-close experience with the brands: - 03.29: Pavi Lav, Le Ngok & Zita Tan - 03.30: an action a day (AAAD), Guest House, Tongwang & Lelales®
The Labelhood Market continues to showcase Eastern creativity, bringing together a group of iconic brands in lifestyle, gastronomy, fragrance, accessories, and apparel, offering visitors an immersive exploration. Brands such as Dora Chen, Yidan, The Inclusive Lab, Congstudio, Glassy Today, Gaki_fiber, Harpers Floral, Xi Xiang, Hui Hui, Zhen Ji, Yan Yan, and Few Mount also gather at Labelhood Jianghu, where avant-garde design, cultural resonance, and lifestyle blend together, tracing the journey of Jianghu designers.
''Labelhood Jianghu''
19th edition of the Labelhood Pioneer Fashion Art Festival
March 26 - 31, 2025
Rockbund Labelhood - Yuanmingyuan Road Huangpu - 200085
> www.labelhood.com
PR Contact > Hilda Chen > Ph & WeChat 13553078525
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