Supporting activities in favor of Made in Italy, Camera Buter Italia launches an initiative to promote Italian excellence during the Made in Italy Day on April 15. The event, established by the Mimit-Ministry of Business and Made in Italy, will include the participation of 500 high-end boutiques as part of the project "Le vetrina del Made in Italy," supported by Camera Buyer Italia. The associated multi-brand stores will present a selection of garments and accessories from the most symbolic brands in the country.

"With this project, we want to pay homage not only to the value of our artisan excellence and our points of sale, true cultural and social strongholds in the territory, but also to raise awareness among consumers of an increasingly conscious purchase", said Maura Basili, president of Camera Buyer Italia. "We are proud to contribute to the celebrations of this day with a project that combines quality, identity, and valorization of a strategic sector of the fashion supply chain, that of high-end multibrand fashion retail".

The initiative was announced by President Basili last month during the launch of the first technical table dedicated to high-end multibrand retail, held in Rome as part of the National Fashion Roundtable. "A meeting that I strongly wanted, marking a fundamental step for Camera Buyer Italia, where we had the opportunity to bring to the attention of ministerial decision-makers the main instances concerning our activity," commented Basili on that occasion. "In addition, the willingness of our circuit to support activities in favor of Made in Italy was confirmed, given the April 15 day, an initiative that promotes Italian excellence. This is a moment of great importance for our sector, which encourages us to look forward with renewed confidence and determination."

Photo: Maura Basili, president of Camera Buyer Italia, during the launch of the first technical table dedicated to high-end multibrand retail, held in Rome last March 18.