Launched in 2016, this international competition celebrates the creativity of talents from the world’s most prestigious fashion design schools, inviting them to reinterpret the Maison’s iconic yarns through innovative knitwear pieces.

The theme of the 2025 edition, “Winter Legacy-Translating Linen into Heritage Knitwear”, proposed the compelling challenge of transforming linen, typically associated with summer, into a timeless winter knitted garment. Students were able to blend Loro Piana’s extraordinary yarns- Cashmere 2/27, Coarsehair, Wish, Equilibrio, and Libeccio - to create silhouettes that combine technological innovation, elegance, and durability.

Students from schools including Ecole Duperré, FIT State University of New York, the Royal College of Art, and the Beijing Institute of Fashion Technology presented creations that combined a choice of stitches, textile innovations, and personalized dye hues.

The top prize was awarded to Morgan Boyce and Simone Rizzato from Accademia Costume & Moda, Italy, for their project "Paracadute". The official announcement was held at the Casa degli artisti in Milan, during an event sponsored by Camera Nazionale della Moda Italiana. The ceremony was attended by an exceptional jury, chaired by the ceo of Loro Piana, Damien Bertrand, and composed of industry experts such as Anna Dello Russo, Satoshi Kuwata, Antonio Mancinelli, and Kimberly Drew.

Loro Piana also announced the extension of its traceability services to 100% linen garments, starting with the Spring/Summer 2025 Collection. A digital certificate registered on the Aura Blockchain Consortium platform is available via an exclusive webapp.

Photo: Morgan Boyce and Simone Rizzato. Courtesy Loro Piana