The BIRD Fashion Fair, organized by the China National Garment Association (CNGA), is set to run from June 11 to 13, 2025, at the Shenzhen Convention & Exhibition Center (Futian). The event will feature over 800 exhibitors, spotlighting key womenswear hubs across China, including Hangzhou, Shenzhen, Guangzhou, and Zhengzhou.

The Greater Bay Area (GBA) is one of the most dynamic economic regions in China and plays a key role in the development of the domestic women's fashion industry. With fashion metropolises such as Shenzhen and Guangzhou, the GBA combines creative excellence, highly developed manufacturing structures, and international trade expertise in a very small area. The region is home to numerous leading womenswear brands, innovative designers and specialised suppliers, and is considered a significant growth driver for the integration of Chinese womenswear into global markets.

As a strategic platform for exchange between Chinese brands and international markets, the trade fair brings forward-looking design, sustainable fashion, smart production technologies, and global industry trends. The focus is on promoting international cooperation and creative synergies, all under the banner of Bold / Intelligent / Relentless / Design.

In four halls, BIRD provides a comprehensive overview of the entire spectrum of womenswear: from blouses, dresses, trousers, jackets, and knitwear to activewear, loungewear, and sun protection clothing through to accessories, bags, shoes, scarves, hats, and belts.

The agenda includes customised business matching services, curated fashion shows, trend presentations, and high-calibre forums. Leading companies will also be presenting trend-setting innovations and new products.

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Next dates:

BIRD Fashion Fair
June 11-13, 2025
Shenzhen Convention & Exhibition Center (Futian)

CHIC 2025 (September)
September 2-4, 2025
NECC Shanghai